Advertisement putting method and device and electronic equipment

Abstract

The invention discloses an advertisement putting method and device and electronic equipment. The method comprises the steps of obtaining a first user data set from a local database; inputting the first user data set into a trained first attribution analysis model to obtain first analysis data, the first analysis data comprising a first material level and a first delivery level; and performing datacomparison on the first analysis data and second analysis data obtained from a media terminal, and when the deviation of each piece of data in the first analysis data and the second analysis data isin a preset range, obtaining a plurality of pieces of corresponding resource information according to the first analysis data or the second analysis data to generate an advertisement file, wherein thesecond analysis data comprise a second material level and a second delivery level, the second analysis data are generated after a media terminal inputs a second user data set into a second attribution analysis model, and the second user data set comprises an operation record of the user on the media terminal; and putting the advertisement file to an advertisement position specified in the plurality of pieces of resource information.

Description

technical field [0001] The present application relates to the field of computer technology, in particular to an advertisement delivery method, device and electronic equipment. Background technique [0002] With the development of the Internet, more and more game manufacturers choose to place advertisements through online media platforms. Online media platforms display images or videos of some new products in the form of banner advertisements to attract users to click on the corresponding Enter the introduction or purchase page of the game product from the advertising page. [0003] In order to make the delivered advertisements more in line with user needs, in the prior art, after obtaining analysis data from the media terminal, material resources that meet user needs are obtained according to the analysis data to generate advertisement files for delivery. The operation record is generated after entering the attribution analysis model. Since the analysis data that this adve...

AI Technical Summary

Problems solved by technology

Since the analysis data that this advertising delivery method relies on is generated by the media side, and the analysis data generated by the media side is more aimed at the delivery effect of the advertising delivery channel, the specificity of the products corresponding to each advertisement is not high. For advertisers, the advertisements placed based on the analysis data may be biased and cannot achieve the original product promotion effect, and this method relies on the operation records on the media side, while the existing operation records on the media side only need the user It can be generated by clicking and browsing the advertisements on the media side or the pages on the media side. Therefore, when there are low-cost malicious operations on the media side, such as the operation of swiping advertisement clicks or page views, it cannot be identified, and it will eventually cause The analysis data does not match the actual user needs, resulting in invalid consumption of advertising files during delivery

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