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Target object determination method and system, storage medium and electronic equipment

A technology for target objects and determination methods, applied in the field of information processing, can solve the problems of low acquisition efficiency and low authenticity of the problems that users are interested in.

Pending Publication Date: 2021-04-06
XINHUANET CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] In the related technology, relying on user questionnaires to know the objects that users are interested in, the acquisition efficiency is low, and if the questionnaires are faked, it will lead to the fact that the authenticity of the questions that users are interested in is not high

Method used

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  • Target object determination method and system, storage medium and electronic equipment
  • Target object determination method and system, storage medium and electronic equipment
  • Target object determination method and system, storage medium and electronic equipment

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Embodiment Construction

[0032] Embodiments of the present invention are described in detail below, examples of which are shown in the drawings, wherein the same or similar reference numerals designate the same or similar elements or elements having the same or similar functions throughout. The embodiments described below by referring to the figures are exemplary and are intended to explain the present invention and should not be construed as limiting the present invention.

[0033] The method, system, storage medium, and electronic device for determining a target object in the embodiments of the present invention are described below with reference to the accompanying drawings.

[0034] Based on the above analysis, it can be seen that in related technologies, the way to acquire objects of interest to users depends on questionnaire survey, which cannot be guaranteed either in terms of acquisition efficiency or accuracy of obtained results.

[0035] In order to solve the above-mentioned technical proble...

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Abstract

The invention provides a target object determination method and system, a storage medium and electronic equipment, and the method comprises the steps: obtaining a viewpoint position of a user for an image frame, and determining a candidate object corresponding to the viewpoint position in the image frame; acquiring a real-time physiological reaction signal of a user in an image frame display process; determining emotion information of the user according to the real-time physiological reaction signal; and when the emotion information is preset emotion information, determining that the candidate object is a target object in which the user is interested. Therefore, the interested object of the user is jointly determined by combining the real-time physiological reaction signal of the user and the gazing sight line information, and the scene requirement based on the interested object of the user is met.

Description

technical field [0001] The present invention relates to the technical field of information processing, in particular to a method, system, storage medium and electronic equipment for determining a target object. Background technique [0002] At present, in various application scenarios such as advertising, film and television, and news, there is a need to know the objects that users are interested in. For example, in the field of advertising, targeted marketing on issues that users are interested in can obviously improve the conversion rate of purchases. [0003] In the related art, relying on user questionnaires to know the objects that users are interested in is low in acquisition efficiency, and if the questionnaires are faked, the authenticity of the questions that users are interested in will not be high. Contents of the invention [0004] The present invention aims to solve one of the technical problems in the related art at least to a certain extent. [0005] For th...

Claims

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Application Information

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IPC IPC(8): G06K9/00G06K9/32G06K9/62A61B5/16
CPCA61B5/163A61B5/165G06V40/19G06V20/46G06V20/597G06V10/25G06F18/24
Inventor 崔承坤王晨董旭安子骥雷正
Owner XINHUANET CO LTD
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