Information pushing method based on edge computing and artificial intelligence and big data server

Abstract

The embodiment of the invention provides an information pushing method based on edge computing and artificial intelligence and a big data server, and the method comprises the steps: building a session node intention list, and obtaining session node intention description information according to the session node intention list; constructing a session node interest sequence by utilizing a target session node which is called in a target session subscription service segment in a big data session node sequence and is in a service flow direction according to a calling service position and an associated session node, so that session node interest description information is obtained; and according to the session node intention description information and the session node interest description information, obtaining a session interest degree between the target session service object and the associated session service object, thereby carrying out information pushing, and inputting information through a session node used for representing intention interest degrees of various session node intentions. Therefore, the purpose of obtaining more accurate interest portraits is achieved, the obtaining accuracy of the interest portraits is improved, and the service matching precision of information pushing is improved.

Description

technical field

[0001] This application relates to the field of information push technology, specifically, an information push method based on edge computing and artificial intelligence and a big data server. Background technique

[0002] Today, with the rapid development of the mobile Internet, most smart terminal application programs provide message push functions, such as hot news recommendations on news clients, chat message reminders on chat interactive tools, promotional information on e-commerce products, and notification and approval of enterprise applications. process etc. Information push plays an important role in increasing product activity, increasing the utilization rate of functional modules, increasing user stickiness, and improving user retention rate. As a key channel in application operation, the reasonable use of message push can effectively promote the realization of goals.

[0003] In related technologies, in the process of data mining and information ...

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