Marketing management system for customer expansion

Abstract

The invention discloses a marketing management system for customer expansion. The method comprises the following steps: 1, performing marketing activities on customers; 2, providing data for each marketing activity for analysis reference through a data analysis model; 3, obtaining consumers who have strong buying desire and are convenient to communicate according to the data of the analysis reference; 4, carrying out commodity popularization on consumers who have strong buying desire and are convenient to communicate; and 5, if the promotion is successful, carrying out online transaction, changing the customer entering the store into a customer who purchases the commodity, and enabling the customer to directly pay. According to the invention, the marketing efficiency is improved, and the basic information of the customer is collected in a manner of supporting transaction registration online, so that a foundation is laid for subsequent after-sales service and customer marketing; and the standardization of the transaction process is ensured through online transaction, and the transaction process of the merchant is informationized.

Description

technical field [0001] The invention relates to a marketing management system for customer expansion, which belongs to the technical field of marketing management. Background technique [0002] Marketing refers to the process by which a company discovers or explores the needs of prospective consumers, and lets consumers understand the product and then purchase the product. Marketing (Marketing) is also known as marketing, marketing or marketing. Classic business management courses such as MBA and EMBA all regard marketing as an important module for managing and educating managers. Marketing is an activity, process and system that brings economic value to customers, customers, partners and the whole society in the process of creating, communicating, disseminating and exchanging products. It mainly refers to the process of marketing and carrying out business activities and sales behaviors for the market at the same time, that is, the process of realizing the transformation o...

AI Technical Summary

Problems solved by technology

[0003] In the prior art, there is no marketing management system with a better structure, which leads to lower marketing efficiency in the prior art, and cannot lay the foundation for subsequent after-sales service and customer marketing, and cannot better guarantee the transaction process. Normative, it is not convenient to informatize the transaction process of merchants

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