Method and device for pushing advertising value of advertisement screen, and advertisement screen
An advertising screen and value technology, applied in the radar field, can solve the problem of the opaque value of advertising screen placement, and achieve the effect of flexible advertising placement fees, improving placement efficiency, and avoiding vacancy.
Pending Publication Date: 2021-11-19
深圳电目科技有限公司
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Problems solved by technology
[0003] The invention provides a method and device for pushing the value of advertising screens, and an advertising screen, which effectively solves the problem that the value of advertising screens is opaque
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[0024] In order to make the object, technical solution and advantages of the present invention clearer, the present invention will be further described in detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the specific embodiments described here are only used to explain the present invention, not to limit the present invention. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts belong to the protection scope of the present invention.
[0025] The terms "first", "second", "third", "fourth", etc. (if any) in the description and claims of this application and the above drawings are used to distinguish similar planning objects and do not necessarily Used to describe a specific sequence or sequence. It is to be understood that the terms so used are interchangeable under appropriate circumstances; in other words, the described ...
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The invention provides a method for pushing the advertising value of an advertisement screen. The method comprises the following steps: acquiring the pedestrian flow rate and individual information in a preset time period by using a radar; giving weights to the pedestrian flow rate, the individual information and the preset time period; according to the pedestrian flow rate, the individual information, the preset time period and the corresponding weight, calculating the reference cost of advertisement screen putting in the preset time period; obtaining advertisement promoter information; planning an adaptive advertisement putting charging scheme according to the reference cost and the information of the advertisement promoters; and pushing the advertisement putting charging scheme to the corresponding advertisement promotion party, so that the advertisement promotion party makes a decision. In addition, the invention further provides a pushing device for the advertising value of the advertising screen and the advertising screen. According to the technical scheme, the problem that the advertising value of the advertising screen is not transparent is effectively solved.
Description
technical field [0001] The present invention relates to the field of radar technology, in particular to a method and device for pushing advertising screen placement value based on radar technology, and an advertising screen. Background technique [0002] With the continuous deepening of informatization, people can see various information, such as advertisements, everywhere in their lives. In the current advertising billing scenario, the value and billing of advertising devices largely depend on subjective experience and the relationship between supply and demand in the market. Taking the advertising screen as an example, the pricing and billing of the advertisement are usually set according to the advertisement, and the form, location, and update cycle of the advertising screen. This pricing and billing method cannot be adjusted according to the attention of the audience, and regardless of the environment in which the advertisement is placed, the pricing and billing method ...
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Login to View More IPC IPC(8): G06Q30/02
CPCG06Q30/0242G06Q30/0273G06Q30/0272
Inventor 蒋彦波
Owner 深圳电目科技有限公司