Advertisement putting adjustment method and device, computer equipment and storage medium

Abstract

The invention discloses an advertisement putting adjustment method which is used for improving the return rate of advertisement putting. The method provided by the invention comprises the steps of obtaining marketing data of at least two media platforms according to a preset time interval, and performing preprocessing operation on the marketing data to obtain delivery data; performing data propagation flow direction analysis on the released data to obtain at least one node in the released data propagation process as a target node; acquiring public opinion information corresponding to the put data at the target node, and performing sentiment analysis operation on the public opinion information to obtain a sentiment value corresponding to the put data at the target node; if the emotion value, corresponding to the target node, of the delivery data is negative, calculating advertisement competitiveness corresponding to the target node based on a preset competitiveness calculation mode; determining a fluctuation reason in combination with the delivery data corresponding to the target node; and adjusting a putting strategy of the putting data according to the fluctuation reason.

Description

technical field [0001] The present invention relates to the field of computers, in particular to an advertisement delivery adjustment method, device, computer equipment and storage medium. Background technique [0002] The current advertising delivery methods mainly include fixed delivery methods and distributed delivery methods. [0003] In the fixed delivery method, it is usually necessary to pre-set the playing time of each advertisement, and control the smart device to play the advertisement according to the corresponding playing time. However, in practice, it is found that this delivery method is too rigid to deal with some unexpected situations and adjust the advertisement delivery, which leads to the problem of poor advertisement delivery effect. [0004] In the distributed delivery method, different companies will plan to distribute their own advertisements on multiple media platforms to increase their popularity and influence. The advertising plan of each media pl...

AI Technical Summary

Problems solved by technology

However, in practice, it has been found that this delivery method is too rigid to cope with some unexpected situations and adjust the advertisement delivery, which leads to the problem of poor advertisement delivery effect

[0004] In the distributed delivery method, different companies will plan to distribute their own advertisements on multiple media platforms to increase their popularity and influence. The advertising plan of each media platform, and the process of adjusting the advertising plan of the media platform according to the ability and cost of the media platform to improve its own popularity is very cumbersome and complicated. Usually, the above-mentioned content is realized by manual operation, but artificial There is a problem of low efficiency in operation, and it is easy to have subjectivity in advertising, which leads to the problem of poor advertising effect

[0005] Therefore, there is a problem of poor rate of return in advertising in the existing method

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