Information pushing method and device, and storage medium
A technology of information push and waiting to be pushed, applied in the computer field, can solve the problem of inaccurate construction of information push model of data volume and data range, achieve the effect of enriching quantity and type, improving accuracy, and increasing success rate
Pending Publication Date: 2022-02-08
光大科技有限公司
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[0005] Embodiments of the present invention provide an information push method, device, and storage medium to at least solve the problem of inaccurate information push model construction caused by insufficient data volume and data range in related technologies
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[0039] In recent years, the intelligent information push method (for example, intelligent marketing) that combines high-tech to portray user portraits has been widely praised. Simply put, it is to dig deeper into user preferences and analyze user potential through big data analysis, machine learning and other methods. Demand, and then transform the effect of information push.
[0040] At present, logistic regression is often used to build an intelligent information push model. First, the historical information push data (for example, historical marketing data) is labeled, and the information push is successful (for example, it can be that the user chooses to receive and display the pushed information; or it can be a successful marketing , that is, the user chooses to receive and display the pushed information, and generates an order accordingly to complete the order. The conditions for the success of the specific information push can be set according to the current business con...
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The embodiment of the invention provides an information pushing method and device, and a storage medium. The method comprises the following steps: acquiring a positive sample and a negative sample, and carrying out model training based on the positive sample and the negative sample so as to obtain an information pushing model, wherein the positive sample comprises data of a successfully pushed user, the negative sample comprises data of to-be-pushed users acquired from a to-be-pushed set, and the to-be-pushed set comprises data of all to-be-pushed users; and executing information pushing according to the information pushing model. Through the information pushing method and device, the problem of inaccurate construction of the information pushing model caused by insufficient data volume and data range in the prior art is solved, the accuracy of the information pushing model is improved, and the success rate of information pushing is increased.
Description
technical field [0001] Embodiments of the present invention relate to the computer field, and in particular, relate to an information push method, device, and storage medium. Background technique [0002] In recent years, the intelligent information push method (for example, intelligent marketing) that combines high-tech to portray user portraits has been widely praised. Simply put, it is to dig deeper into user preferences and analyze user potential through big data analysis, machine learning and other methods. Demand, and then transform the effect of information push. [0003] According to the intelligent information push mode of related technologies, each institution can only mine user needs based on the user portrait in its own system, because the user portrait information (for example, user assets, consumption behavior, etc. related portrait information) between institutions is separated from each other. This data not only involves the personal privacy of users, but al...
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IPC IPC(8): G06F16/9535G06K9/62
CPCG06F16/9535G06F18/214
Inventor 樊昕晔王鹏贾雪丽王义文李钰田江向小佳丁永建李璠
Owner 光大科技有限公司