This application discloses a product application apparatus, including a fixing
machine, a feeding mechanism, an application mechanism, and a detection mechanism. The fixing mechanism is used to fix a product, which includes a first step and a second step arranged along the direction of gravity. The feeding mechanism is used to provide material, including
adhesive paper. The application mechanism includes an application moving component, an application driving
assembly, a first application component, and a first suction component. The application driving
assembly and the first application component are connected to the application moving component, and the first suction component is slidably connected to the first application component along the direction of gravity. The detection mechanism is used to detect the position of the
structural component. The application moving component is configured to drive the first suction component to absorb
adhesive paper from the feeding mechanism, and based on the detection result of the detection mechanism, drive the first application component to move towards the first step, pre-adhere a portion of the
adhesive paper to the first step. The application driving
assembly is configured to drive the first suction component to move along the direction of gravity, adhering the adhesive paper to the second step, thereby improving application efficiency and accuracy.