Drainage customer obtaining method and system based on different-industry alliance

Abstract

The invention provides a drainage customer obtaining method and system based on a different-industry alliance, and relates to the field of drainage customer obtaining, and the method comprises the steps: creating a different-industry alliance, and enabling a merchant to join the different-industry alliance; any merchant can initiate a marketing activity in the different-industry alliance, and other merchants participate in the marketing activity; the different-industry alliance obtains member quantity information and performance information of all merchants participating in the marketing activity; the merchant initiating the marketing activity respectively issues rights and interests of the merchant to other merchants according to member quantity information and performance information of the other merchants, and determines the quantity of rights and interests and an incentive mechanism; the customer obtains rights and interests from any merchant participating in the marketing activity and enjoys the rights and interests from the merchant issuing the rights and interests; and the merchant issuing the rights and interests pays incentive commission to the merchant who obtains the rights and interests by the customer according to an incentive mechanism. The method has the beneficial effects that a member sharing mechanism in the alliance is realized through common marketing and mutual drainage in the alliance of different businesses, and customer groups corresponding to the entity businesses are expanded.

Description

technical field [0001] The present invention relates to the technical field of attracting and obtaining customers, in particular to a method and system for attracting and obtaining customers based on a heterogeneous alliance. Background technique [0002] At present, it is difficult to effectively drive the growth of physical retail operating income and net profit, and it is imminent to reshape the retail business model. [0003] The problems of traditional physical retail stores include poor customer experience, weak customer stickiness, lack of understanding of customers by retailers, continuous rise in operating costs, excessive competition in offline retail, and high internal and external pressure on retail companies. [0004] Facing the current difficulties, brick-and-mortar retail needs to keep warm, find a sustainable and low-cost marketing way to acquire customers, enhance competitiveness, and then increase revenue and profits. [0005] Traditional methods of custom...

AI Technical Summary

Problems solved by technology

[0005] Traditional methods of customer acquisition and drainage, such as hanging banners, handing out leaflets, telemarketing, SMS marketing, etc., are costly and disturb potential customer groups, resulting in a low marketing success rate and high risk

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