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Data processing method and device applied to data management platform, equipment and medium

A data management platform and data processing technology, applied in the direction of electrical digital data processing, special data processing applications, digital data information retrieval, etc., can solve the problem of low label access efficiency, achieve the effect of improving efficiency and realizing decoupling

Pending Publication Date: 2022-04-08
BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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Problems solved by technology

[0004] This application provides a data processing method, device, electronic equipment and computer storage medium applied to a data management platform, which can solve the problem of synchronously upgrading the foreground system and the background system in the related art when adding any kind of label. The problem of low label access efficiency caused by

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  • Data processing method and device applied to data management platform, equipment and medium
  • Data processing method and device applied to data management platform, equipment and medium
  • Data processing method and device applied to data management platform, equipment and medium

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Embodiment Construction

[0035] The present application will be described in further detail below in conjunction with the accompanying drawings and embodiments. It should be understood that the embodiments provided here are only used to explain the present application, and are not intended to limit the present application. In addition, the embodiments provided below are some embodiments for implementing the application, rather than providing all the embodiments for implementing the application. In the case of no conflict, the technical solutions described in the embodiments of the application can be combined in any manner implement.

[0036] It should be noted that, in the embodiments of the present application, the term "comprising", "comprising" or any other variation thereof is intended to cover a non-exclusive inclusion, so that a method or device comprising a series of elements not only includes the explicitly stated elements, but also include other elements not explicitly listed, or also includ...

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Abstract

The embodiment of the invention provides a data processing method and device applied to a data management platform, electronic equipment and a computer storage medium, the data management platform comprises a foreground system and a background system, and the method comprises the steps that at least part of background tags in the background system are combined, obtaining a plurality of foreground labels in the foreground system; assembling at least part of the foreground tags in the plurality of foreground tags according to push requirements of different push data to obtain a plurality of user groups; receiving a data push request for a target user, and determining a target user group corresponding to the target user from the plurality of user groups; and pushing data to the target user.

Description

technical field [0001] The present application relates to the field of computer application technology, and in particular to a data processing method, device, electronic equipment and computer storage medium applied to a data management platform. Background technique [0002] The advertising data management platform (data management platform, DMP) is responsible for integrating the first party (advertiser's private data), the second party (platform data), and third-party data, providing accurate user profiling capabilities, and helping advertisers to accurately target groups A closed-loop precision advertising targeting platform for delineation, insight, marketing, and optimization. [0003] The common advertising DMP labeling system in the industry is a single-layer, tiled labeling system. figure 1 It is a schematic structural diagram of an advertising DMP labeling system in the related art, see figure 1 , the DMP label front-end system (foreground system) displays the la...

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F16/9535
CPCG06Q30/02G06F16/9535
Inventor 徐文胜肖艳文林彬
Owner BEIJING WODONG TIANJUN INFORMATION TECH CO LTD
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