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Media information determination method and device, storage medium and electronic equipment

A technology of media information and loss value, applied in the computer field, can solve the problem of low accuracy of media information, achieve the effect of solving low accuracy and improving accuracy

Pending Publication Date: 2022-04-12
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide a method and device for determining media information, a storage medium, and electronic equipment, so as to at least solve the technical problem of low accuracy of media information released to users

Method used

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  • Media information determination method and device, storage medium and electronic equipment
  • Media information determination method and device, storage medium and electronic equipment
  • Media information determination method and device, storage medium and electronic equipment

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Embodiment Construction

[0045] In order to enable those skilled in the art to better understand the solutions of the present invention, the following will clearly and completely describe the technical solutions in the embodiments of the present invention in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments are only It is an embodiment of a part of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without making creative efforts shall fall within the protection scope of the present invention.

[0046] It should be noted that the terms "first" and "second" in the description and claims of the present invention and the above drawings are used to distinguish similar objects, but not necessarily used to describe a specific sequence or sequence. It is to be understood that the data so used are interchangeable under appropriate ...

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Abstract

The invention discloses a media information determination method and device, a storage medium and electronic equipment. The method comprises the following steps: acquiring a target object feature of a target account; determining a media information subset recalled for the target account in the media information set according to the target object features, the estimated click rate of each piece of media information in the media information set, the estimated conversion rate of each piece of media information and the estimated resource transfer quantity of each piece of media information; and determining target media information published to the target account in the media information subset. According to the invention, the technical problem of low accuracy of media information published to users is solved.

Description

technical field [0001] The present invention relates to the field of computers, in particular to a method and device for determining media information, a storage medium and electronic equipment. Background technique [0002] The advertisement collection obtained by selecting some advertisements from the massive advertisement library is called advertisement recall, also known as advertisement retrieval. Select a few advertisements from the recalled advertisement collection through rough sorting and fine sorting and release them to users. [0003] In traditional targeted advertising, the advertiser usually chooses the original orientation independently. The original orientation refers to the basic orientation of the advertising audience customized by the advertiser (such as the user's gender, age, region, etc.). Advertisers can choose the basic targeting of the advertising audience through the Targeting tab. Traditional targeting label selection relies on a large amount of a...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 严超
Owner TENCENT TECH (SHENZHEN) CO LTD