Advertisement directional promotion platform based on big data analysis

Abstract

The invention relates to the technical field of advertisement pushing, and discloses a big data analysis-based directional advertisement promotion platform, which comprises a data service platform, a data acquisition end, a data transmission end, a data analysis end, a data classification storage end, potential customer calculation and directional advertisement promotion. The data acquisition end is connected with the data classification storage end and the data analysis end through the data transmission end. And the data analysis end is connected with potential customer measurement and calculation and directional advertisement promotion through the data transmission end. According to the advertisement directional promotion platform based on big data analysis, through classified collection of data, the requirements of different customer groups for watching data can be known more comprehensively, more stereoscopically and more visually according to a data processing result, and targeted advertisement directional delivery can be performed according to actual conditions; and targeted delivery is carried out for different regions, different genders, different ages and different time periods, so that precise popularization of the advertisement is realized.

Description

technical field [0001] The invention relates to the technical field of advertisement push, in particular to an advertisement orientation promotion platform based on big data analysis. Background technique [0002] The Internet, also known as the Internet or the transliteration of the Internet, is a huge network connected in series between networks. These networks are connected by a set of common protocols to form a logically single huge international network. The method of connecting computer networks to each other can be called "network interconnection". On this basis, a global Internet network covering the whole world is developed and called "Internet", which means "interconnected networks". The Internet is not the same as The World Wide Web, the World Wide Web is just a global system based on hypertext links, and it is one of the services that the Internet can provide. When the Internet is mentioned alone, it is generally the Internet or a network connected to it, sometim...

AI Technical Summary

Problems solved by technology

[0004] At present, in the promotion of advertisements, it is mainly a large-scale broadcast mode, but in many cases, the advertisements broadcast are not what people need at the time, and they do not have the effect of targeted promotion, and the transaction rate is significantly reduced. It has become one of the important topics of current research to conduct data analysis based on the environment in which it is located, and to make targeted advertisements to people based on the analysis results.

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