Advertisement data processing method, system and device and storage medium
A technology of advertising data and processing methods, applied in the field of Internet advertising, can solve the problem of low overall revenue of advertising trading business, achieve the effect of improving the filling rate of advertising and maximizing advertising revenue
Pending Publication Date: 2022-07-08
BIGO TECH PTE LTD
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[0004] The embodiment of the present application provides an advertising data processing method, system, device and storage medium, which can manage the advertising transaction business under the public transaction mode and the private transaction mode in a unified manner, and solve the technical problem of low overall income of the advertising transaction business
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[0030] figure 1 A flowchart of an advertisement data processing method provided in this embodiment of the present application is given. The advertisement data processing method provided in this embodiment can be executed by an advertisement data processing device, and the advertisement data processing device can be implemented by software and / or hardware. The advertisement data processing device may be formed by two or more physical entities, or may be formed by one physical entity. Generally speaking, the advertisement data processing device may be a computing device such as an advertisement exchange platform, a server host, and the like.
[0031] The following description will be given by taking the advertisement exchange platform as the subject of executing the advertisement data processing method as an example. refer to figure 1 , the advertising data processing method specifically includes:
[0032] S110. Receive an advertisement request initiated by a supplier of the ...
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The embodiment of the invention discloses an advertisement data processing method, system and device and a storage medium. According to the technical scheme provided by the embodiment of the invention, the method comprises the steps: receiving an advertisement request initiated by a supplier of a target advertisement space; determining the mode type of the private transaction mode in response to the advertisement request under the condition that the pre-configured transaction mode of the target advertisement space is the public transaction mode and the private transaction mode, and processing the first advertisement transaction service of the target advertisement space according to the mode type; and then, under the condition that the processing of the first advertisement transaction service fails, processing a second advertisement transaction service of the target advertisement space based on the public transaction mode. By adopting the technical means, the advertisement transaction business is processed by integrating the public transaction mode and the private transaction mode, and unified management of the advertisement transaction business of different transaction modes can be realized. And through hierarchical processing of advertisement transaction services of a public transaction mode and a private transaction mode, the advertisement revenue can be maximized, and the advertisement filling rate can be improved.
Description
technical field [0001] The embodiments of the present application relate to the technical field of Internet advertisements, and in particular, to an advertisement data processing method, system, device, and storage medium. Background technique [0002] At present, in the Internet advertising transaction scenario, the more common advertising transaction methods generally include public transaction mode and private transaction mode. Among them, in the public transaction mode, according to an advertisement request for an advertisement space initiated by an advertisement space supplier, the Internet advertising exchange platform will initiate a bidding request to each demander based on the advertisement request. Return the advertising information of the winning bidder to the advertising space supplier for display; while in the private transaction mode, the Internet advertising trading platform generally initiates an advertising request to a specific demander based on the adverti...
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IPC IPC(8): G06Q30/02
CPCG06Q30/0273G06Q30/0275G06Q30/0277
Inventor 张睿
Owner BIGO TECH PTE LTD