Accurate advertisement putting method based on vehicle information identification

Abstract

The invention discloses a precise advertisement putting method based on vehicle information identification, which comprises the following steps that: when a vehicle passes through a camera shooting area, a camera performs front-end identification to identify vehicle information, the information specifically includes but is not limited to information such as license plates, license plate types, vehicle types, colors, brand models, values, vehicle personalized features and driver behaviors of vehicles; the camera transmits recognized information to the control communication mainboard, the control communication mainboard interacts with a cloud end, and an advertisement which is most suitable for the user is matched through a data matching algorithm; when the cloud side queries a playing demand, a playing instruction is issued to the control communication mainboard; after the communication mainboard is controlled to obtain the playing instruction, the display end plays the playing instruction; after playing is finished, the camera continues to be in the standby state to wait for the vehicle to enter the shooting area again. According to the method, the advertisement playing accuracy is improved, different advertisements represent different commodities and are suitable for different crowds, and the scheme aims at achieving the purpose that the advertisements are played in front of the specific crowds, and relatively accurate playing of offline advertisements is achieved.

Description

technical field [0001] The invention relates to the technical field of advertisement placement, in particular to a method for accurate placement of advertisements based on vehicle information identification. Background technique [0002] The current outdoor advertising playback equipment for vehicles is mainly displayed by static flat pictures or light boxes, such as buses, outdoor large advertising pictures, or outdoor large screens in a carousel mode. After arranging the order of playback, Daily rolling playback, according to the different time selected by the advertiser, the playback content is different. This playback mode is for different vehicle individuals, playing the same content, or playing in rounds, the playback effect cannot be guaranteed, and The determined content cannot be played for the appropriate vehicle. After the playback, the effect data cannot be given. This playback method causes a waste of resources and reduces the effect and impact of the advertisem...

AI Technical Summary

Problems solved by technology

[0002] The current outdoor advertising playback equipment for vehicles is mainly displayed in static flat pictures or light boxes, such as buses, outdoor large advertising screens, or outdoor large screens in a carousel manner. After the order of playback is arranged, Daily rolling playback, according to the different times selected by the advertiser, the playback content is different. This playback mode is for different vehicle individuals, playing the same content, or playing in rounds. The playback effect cannot be guaranteed, and It is impossible to play the determined content for the appropriate vehicle. After the playback is over, the effect data cannot be given. This playback method causes a waste of resources, and at the same time reduces the effect and impact of the advertisement, reducing the influence of the advertising system on the vehicle outdoors.

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