Advertisement detail page display method and device and electronic equipment
A detail page and advertisement technology, which is applied in the Internet field, can solve the problems of lower user willingness to obtain advertisement detail pages, low display rate of advertisement detail pages, and affect user experience, etc., to achieve the effect of increasing willingness and display rate
Pending Publication Date: 2022-07-29
BEIJING QIYI CENTURY SCI & TECH CO LTD
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[0004] However, in the above-mentioned related technologies, the advertisement details page is usually displayed in full screen. Therefore, during the display process of the advertisement details page, the advertisement details page will block the creative material of the advertisement, which will affect the user's experience and make the user obtain the advertisement details. reduced willingness to page, which, in turn, results in lower visibility of the ad detail page
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[0062] The technical solutions in the embodiments of the present invention will be described below with reference to the accompanying drawings in the embodiments of the present invention.
[0063] In the related art, generally, when playing an advertisement, the client only plays the advertisement material of the advertisement, and only displays the advertisement details page of the advertisement when receiving an instruction from the user to display the advertisement details page. However, in the above-mentioned related technologies, the advertisement details page is usually displayed in full screen. Therefore, during the display process of the advertisement details page, the advertisement details page will block the advertisement material of the advertisement, which affects the user's experience and enables the user to obtain the advertisement details. Decreased willingness for the page, which in turn, results in a lower visibility of the ad detail page.
[0064] In order to...
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The embodiment of the invention provides an advertisement detail page display method and device and electronic equipment, and relates to the technical field of Internet. The method is applied to a client for displaying a target advertisement, and comprises the steps of determining whether a display instruction of an advertisement detail page of the target advertisement is obtained or not when an advertisement material of the target advertisement begins to be displayed or in a display process; if yes, obtaining a preset advertisement material and an advertisement detail page display mode; wherein the display mode comprises a mode that the advertisement detail page does not completely shield the advertisement material in the display process of the advertisement material and the advertisement detail page; and displaying the advertisement material and the advertisement detail page according to the display mode. Compared with the prior art, by applying the scheme provided by the embodiment of the invention, the display rate of the advertisement detail page can be improved.
Description
technical field [0001] The present invention relates to the field of Internet technologies, and in particular, to a method, device and electronic device for displaying advertisement detail pages. Background technique [0002] As more and more users use various clients for shopping, watching videos, browsing news and other activities, placing advertisements on clients has become a common marketing method. An advertisement placed on a client usually includes two parts, an advertisement material and an advertisement detail page, wherein the advertisement material includes an advertisement video and an advertisement image; the advertisement detail page includes the detailed information of the content advertised by the advertisement. [0003] In the related art, generally, when playing an advertisement, the client only plays the advertisement material of the advertisement, and only displays the advertisement details page of the advertisement when receiving an instruction from the...
Claims
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IPC IPC(8): G06F16/957G06Q30/02
CPCG06F16/957G06Q30/0241
Inventor 高耀东
Owner BEIJING QIYI CENTURY SCI & TECH CO LTD