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Information recommendation method and device, electronic equipment and storage medium

A technology of information recommendation and recommendation information, which is applied in the field of data processing, can solve problems such as inaccurate advertisement placement, and achieve the effect of solving inaccurate advertisement placement

Pending Publication Date: 2022-08-02
BEIJING XUEZHITU NETWORK TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0003] This application provides an information recommendation method, device, electronic equipment and storage medium to solve the problem of inaccurate advertisement placement caused by manual advertisement placement in related technologies

Method used

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  • Information recommendation method and device, electronic equipment and storage medium
  • Information recommendation method and device, electronic equipment and storage medium
  • Information recommendation method and device, electronic equipment and storage medium

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Embodiment Construction

[0021] In order to make the purposes, technical solutions and advantages of the embodiments of the present application clearer, the technical solutions in the embodiments of the present application will be described clearly and completely below with reference to the drawings in the embodiments of the present application. Obviously, the described embodiments It is a part of the embodiments of this application, but not all of the embodiments. Based on the embodiments in the present application, all other embodiments obtained by those of ordinary skill in the art without creative work shall fall within the protection scope of the present application.

[0022] According to an aspect of the embodiments of the present application, an information recommendation method is provided. Optionally, in this embodiment, the above information recommendation method may be applied to a hardware environment composed of a terminal and a server. The server is connected to the terminal through the...

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PUM

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Abstract

The invention relates to an information recommendation method and device, electronic equipment and a storage medium. The method comprises the steps that to-be-recommended information is acquired, and the to-be-recommended information is information to be pushed to a target client; the method comprises the following steps: performing named entity recognition on to-be-recommended information, and extracting a named entity corresponding to a preset entity type; the method comprises the following steps: performing named entity recognition on user data on a target client, and extracting a plurality of target entities associated with named entities; and performing information recommendation on the to-be-recommended information according to the association degrees between the target entities and the named entities. According to the method, the association degree between the target client and the to-be-recommended information is taken as a judgment standard, automatic information delivery is realized, and compared with information delivery depending on manual subjective judgment in related technologies, the method does not need to depend on manual judgment, so that the information delivery efficiency is improved. The problem that advertisement putting is inaccurate due to the fact that advertisement putting needs to be conducted manually in the related technology is solved.

Description

technical field [0001] The present application relates to the technical field of data processing, and in particular, to an information recommendation method, apparatus, electronic device and storage medium. Background technique [0002] At present, when advertising on media advertising platforms, advertising optimizers are often required to perform manual operations based on the understanding of the promoted products and past experience, and use different advertising creative combinations to test new advertisements, so as to achieve targeted advertising exploration and filter out the best ones. The above-mentioned advertisement delivery method depends on the subjective judgment of the advertising optimizer, which has higher requirements on the advertising level of the advertising optimizer. Once the subjective judgment of the advertising optimizer deviates, it will lead to deviations in advertising delivery. SUMMARY OF THE INVENTION [0003] The present application provid...

Claims

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Application Information

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IPC IPC(8): G06F16/335G06F16/36G06F40/295G06Q30/02
CPCG06F16/335G06F40/295G06F16/367G06Q30/0269
Inventor 李芳媛陶兴源
Owner BEIJING XUEZHITU NETWORK TECH