System and method for automatic generation of search results based on local intention
An intentional, native technology for web services
Inactive Publication Date: 2006-04-19
MICROSOFT TECH LICENSING LLC
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Problems solved by technology
There are other issues with localized search delivery
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[0012] figure 1 An architecture is shown in which a system and method for automatically generating search results based on local intent may operate, according to an embodiment of the invention. As shown, in various embodiments, a user may operate a client machine 102, such as a personal computer, web-enabled cell phone or other mobile device, or other client or machine using a user interface 112, such as a graphical user interface, to perform a search Activities, Web or Internet surfing, browsing, downloading or processing files or performing other tasks. In various embodiments, user interface 112 may be, include or present an application such as a web browser that allows a user to browse the web, the internet, or other network sites such as intranet sites or other content.
[0013] In various embodiments, a user may use a web browser or other application or interface to engage in search activities hosted, for example, by search service 106 or other search tools or engines. ...
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A system and related techniques automatically analyze Web search and other activity, to generate locality-selected results based on not just the user's location, but also the business or other content provider's location and the degree of local intent in the user's query. The locality or region to the user may be identified, for instance, by the presence of geographic clues or indicators in the general content of the Web site, for instance, the presence of ZIP codes, telephone numbers, town names or other semantic or other indicators which have some geographic connotation in search terms, key words or other query or semantic inputs. The user's degree of local intent may be automatically analyzed as well, for instance by the presence of terms such as ''car repair'' or ''pizza restaurant'' which may suggest the user intends to locate local goods, services or providers. The search service may then access a content database to identify ads or other media or content which match or correspond to the detected locality or region, such as ads for local restaurants, car dealerships, physicians or other services or products, and which correspond in location, working radius and degree of localness to the user's query. Because the delivery of localized search results according to the invention is specifically filtered for user-driven local intent, advertisements and other media or content may be delivered which better match the user's search objectives.
Description
technical field [0001] The present invention relates to the field of web services, and more particularly to a platform for automatically detecting a user's local search intent and delivering location-based advertisements or other Web or other media based on geographic matching. Background technique [0002] The advent of commercial paid advertising and other media content has led to a growing need for more highly targeted and more effective marketing on the Internet. One common method of delivering search results or other content to users involves attempting to provide a user or group of users with commercials within some general geographic area of the user. In this way, advertisements for businesses or services, such as local restaurants, news, retailers, or other content, may be provided to users entering searches that include zip codes, phone numbers, or other identifying information based on the corresponding location. [0003] However, even search services that track...
Claims
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IPC IPC(8): G06F17/30G06Q30/00
CPCG06F17/3087G06F16/9537
Inventor 王力李颖
Owner MICROSOFT TECH LICENSING LLC