Method and system for providing a link in an electronic file being presented to a user

Abstract

A method for providing a link in an electronic file being presented to a user which includes defining a customized viewpoint for the user. The viewpoint includes a preference for the user that provides an association between a data pattern and a computer network resource. The method also includes generating a request for content, receiving an electronic file in response to the request, and evaluating the electronic file to recognize a match between at least one portion of the electronic file and the data pattern. Upon recognizing a match, the electronic file is modified to include a link to the computer network resource associated with the matching data pattern, and the modified electronic file is presented to the user. Thus, the link included in the electronic file presented to the user is customized for the user, and different users who retrieve the same content can be provided with links to different computer network resources depending on their respective viewpoints.

Description

CROSS-REFERENCES TO RELATED APPLICATIONS [0001] The present application is a continuation-in-part of commonly-owned U.S. patent application Ser. No. 09 / 606,422, entitled “Method and System for Providing a Link in an Electronic File Being Presented to a User”, filed Jun. 29, 2000; which claims the benefit of provisional U.S. Patent Application Ser. No. 60 / 202,390, entitled “Method and Apparatus for Displaying an Electronic File to a Requestor”, filed on May 8, 2000, each of which are incorporated herein by reference as part of the present disclosure [0002] The present application is related to now abandoned U.S. patent application Ser. No. 09 / 583,706, entitled “Method and System for Transmitting Data from a Destination to a User Over a Network Using a Variable Link”, which was filed on May 31, 2000.FIELD OF THE INVENTION [0003] The invention relates to methods and systems for presenting electronic files to users. In particular, the invention relates to methods and systems for providi...

AI Technical Summary

Benefits of technology

"The invention is about improving the accuracy and efficiency of presenting information to users on the Internet and Web sites. It involves enabling a party other than the author or administrator of content to customize the content for individual users or groups of users. The customization can include adding hyperlinks to computer network resources, which users can access by clicking on the hyperlink. The invention allows for a more targeted and relevant presentation of information to users, which can lead to improved use of the Internet and Web sites."

Problems solved by technology

Although this form of Internet advertising has proven popular, it suffers from drawbacks.

One drawback is that some advertisers who seek to advertise online have been unsuccessful in targeting their desired consumer audience.

For example, some advertisers have been unable to find sufficiently popular Web sites that are relevant to the goods or services being advertised.

Another drawback is that the cost of advertising through popular, well-known “portal” sites on the Internet, such as sites operated by large Internet service providers (e.g., AOL) or large searching / indexing services (e.g., EXCITE™, YAHOO!®, ALTAVISTA®, etc.), may be excessively expensive, particularly for a retailer of a wide range of products that wants to register many keywords, or for a retailer of a niche product who wants to advertise to a niche audience.

Also, an advertiser may, because of budgetary or time constraints, choose only a subset of Web sites where its target consumers may be found.

Further, Web site administrators may be burdened to tailor advertisements to each particular visitor, and may present advertisements indiscriminately or inefficiently, thereby reducing the value of these advertisements.

Thus, current Internet advertising methods often fail to successfully connect advertisers with their targeted consumers.

Unfortunately, such approaches have not been widely used, perhaps due to the complexity and added effort required of a Web site administrator or Internet Service Provider (“ISP”) to implement and administer such an arrangement, or due to privacy concerns arising from the use of consumer-specific information.

Images