Multi-region market research study processing

Abstract

A research service includes a number of functions for reporting and analyzing data from a multi-region research survey. The service provides an analysis interface to a research client to receive client input using a regional communication mode corresponding to the research client. Based on the client input, the service analyzes data from an on-line survey of a panelist. The on-line survey uses a second, distinct regional communication mode corresponding to the panelist. Analysis results are provided to the client in the analysis interface, again using the regional communication mode corresponding to the research client. In various embodiments, the analysis service similarly provides for analysis of survey data from multiple panelists using multiple regional communication modes.

Description

RELATED APPLICATION [0001] This application claims priority to U.S. Provisional Application No. 60 / 164,585, entitled “System and Method for Obtaining and Collating Survey Information In Real Time For Multiple Languages and Multiple Character Encodings,” filed on Nov. 10, 1999, which is hereby fully incorporated by reference.BACKGROUND OF THE INVENTION [0002] 1. Field of the Invention [0003] The present invention relates to the field of data processing. More specifically, the present invention relates to the conducting of multi-region market research studies. The present invention also relates to the creation of market research studies for multiple regions, in particular, when non-English speaking regions are involved. The present invention further relates to reporting and analyzing data from a multi-region research survey. [0004] 2. Background Information [0005] With increased globalization of commerce, market researchers increasingly have to conduct market research that involves mu...

AI Technical Summary

Benefits of technology

[0106] In addition to selecting/deselecting a participant from the resulting list of panelists as described above, a research client may view further details associated with one or more panelists and/or provide additional criteria to further refine the list. For example, a research client can highlight an entry in the list and press a “continue” button to view more details about the associated panelist. Any number of details can be provided as discussed below with respect to FIG. 15. Likewise, any number of alternate approaches can be used to view details such as “double clicking” on an entry of interest.

[0107] Panelists can also be assigned grades or ranks in the search result summary. For example, based on any number of criteria, such as information derived from responses made to previous research studies, each panelist may be assigned a grade or rank to categorize the panelist according to a subjective quality grade. In FIG. 14, for example, column ‘Q’ (1404) is provided to facilitate such categorization. In various embodiments, a research client can automatically select groups of listed panelists by rank. For example, once at least some of the panelists have been ranked, depending upon the number of participants desired, a research client may opt to select all panelists with the rank of “A.” If the research client determines that the resulting group of panelists is not large enough, the research client may go back and select all panelists having an “A” or “B” grade, for instance.

[0108] Once one or more panelists are selected from the resulting list of panelists, the selected panelists are invited to participate in an electronic survey. The research client may potentially have a number of electronic messages or invitations from which to select. For example, while creating an electronic survey, a research client may have generated a number of different invitations offering to a participant various levels of incentives such as compensation for participation in the electronic survey. One panelist who has received a high rank or grade, for example, may receive a larger incentive than a panelist that was ranked or graded lower. In one embodiment, invitation messages are independently selectable based upon a number of criteria. In various embodiments, invitation messages may be automatically selected based upon a rank or grade of a panelist, whereas in other embodiments invitation messages m...

Problems solved by technology

Creating, conducting, collecting data, analyzing data and reporting on such a market research study present a number of challenges that otherwise do not exist in the case of a single region market research study.

Under the prior art, it was often difficult to coordinate the conducting, or processing of such surveys including the tasks of survey generation and delivery, as well as ensuring the data collected are consistent, and compatible for consolidation, analysis and reporting.

Creating, conducting, collecting data, analyzing data and reporting on such a market research study present a number of challenges that otherwise do not exist in the case of a single region market resear...

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