Package having two different views for increased awareness in display

Abstract

An array of a plurality of packages for storing and / or displaying products. Each package has a first display view which is viewed from a first display direction. The first display view has a main display element which is defined by a brand name, a brand logo, or a product name. The main display element has a pseudo-occupation area. Each package also has a second display view which is viewed from a second display direction which is different from the first display direction. The second display view has a concept display element which is defined by at least one graphic and occupies at least a portion of the pseudo-occupation area. The display direction of each package is determined to show the first or second display view of each package such that the array as a whole displays a predetermined pattern.

Description

CROSS REFERENCE TO RELATED APPLICATION[0001]This application claims the benefit of U.S. Provisional Application No. 60 / 841,317 filed Aug. 31, 2006.FIELD OF THE INVENTION[0002]The present invention relates to packages for consumer products.BACKGROUND OF THE INVENTION[0003]Consumer products such as disposable absorbent products (e.g., sanitary napkins, baby diapers), laundry detergents, etc. are often contained in packages (e.g., plastic bags, cardboard boxes, plastic bottles) and sold as individual products in stores, for example, warehouse stores, supermarkets, and / or club stores.[0004]Such consumer products are displayed and advertised in many different ways. Over the years, there have been numerous attempts to maximize consumer awareness of such products in order to increase sales of the products. One way to increase consumer awareness is to advertise the product. This can, and has, been done by many different means, including, but not limited to, television, radio, print and othe...

AI Technical Summary

Benefits of technology

"The present invention is about a package for storing and displaying products in both the horizontal and vertical directions. The package has two display views, one for the brand name or logo and the other for the product concept. The package can be displayed in an array with a predetermined pattern formed by the first and second display views of each package. The technical effect of this invention is to provide a unique and interesting way to display products to consumers, which can catch their attention and make them want to purchase the product."

Problems solved by technology

Since stores sell or handle a number of products, it is very difficult to draw potential consumers' attention to a particular product which they may have an interest in among the numerous products displayed in the stores.

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