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System and Method to Facilitate Matching of Content to Advertising Information in a Network

a technology applied in the field of network-based communications, to achieve the effect of facilitating the matching of content and advertising information

Inactive Publication Date: 2009-01-22
R2 SOLUTIONS
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Benefits of technology

[0005]A system and method to facilitate matching of content to advertising information in a network are described. A request for advertising information is received over a network, the advertising information to be displayed for a user entity in association with content information within a web page requested by the user entity. Advertising information related to one or more themes of the content information on the web page is further determined, the themes representing subject matter contextually related to th

Problems solved by technology

However, targeting mechanisms based solely on phrases found within the text of the page can lead to erroneous results.

Method used

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Embodiment Construction

[0020]In the following description, numerous details are set forth for purpose of explanation. However, one of ordinary skill in the art will realize that the invention may be practiced without the use of the specific details. In other instances, well-known structures and devices are shown in block diagram form in order not to obscure the description of the invention with unnecessary detail.

[0021]In embodiments described in detail below, users access an entity, such as, for example, a content service provider, over a network such as the Internet and further input various data, which is subsequently captured by selective processing modules within the network-based entity. The user input typically comprises one or more “events.” In one embodiment, an event is a type of action initiated by the user, typically through a conventional mouse click command. Events include, for example, advertisement clicks, search queries, search clicks, sponsored listing clicks, page views and advertisemen...

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Abstract

A system and method to facilitate matching of content to advertising information in a network are described. A request for advertising information is received over a network, the advertising information to he displayed for a user entity in association with content information within a web page requested by the user entity. Advertising information related to one or more themes of the content information on the web page is further determined, the themes representing subject matter contextually related to the content information. Advertisements are further selected from the advertising information based on keywords and metadata stored within the web page and based on a set of predetermined parameters stored within the data storage module. The selected advertisements are further ranked to obtain a ranked list of advertisements. The ranked list of advertisements is subsequently optimized based on feedback data to obtain a list of optimized advertisements to be displayed for the user entity on the requested web page.

Description

TECHNICAL FIELD[0001]The present invention relates generally to the field of network-based communications and, more particularly, to a system and method to facilitate matching of content to advertising information in a network, such as the Internet.BACKGROUND OF THE INVENTION[0002]The explosive growth of the Internet as a publication and interactive communication platform has created an electronic environment that is changing the way business is transacted. As the Internet becomes increasingly accessible around the world, users need efficient tools to navigate the Internet and to find content available on various websites.[0003]Web advertising supports a large swath of today's Internet ecosystem. A large portion of the advertising market over the Internet consists of textual advertisements or ads, which encompass short text messages distributed to the users. One main advertising channel used to distribute textual ads is the sponsored search advertising channel, which consists in pla...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06F17/30G06F17/40
CPCG06Q30/02G06Q30/0277G06Q30/0244
Inventor BRODER, ANDREI ZARYFONTOURA, MARCUS FELIPEJOSIFOVSKI, VANJARIEDEL, LANCE ALAN
Owner R2 SOLUTIONS