Modular display system

Abstract

A novelty advertising system using a plurality of hollow plastic rectangular enclosures simulating stacking boxes of real products to construct an advertising display is herein disclosed. The hollow enclosures provide replaceable advertising inserts depicting the product being sold. Each enclosure is provided with a plurality of interlocking posts and sockets allowing creation of large stable displays without using large quantities of real product which cannot be sold. Such displays can be built with minimal expense while avoiding a danger of toppling displays built with the actual heavy product.

Description

RELATED APPLICATIONS[0001]The present invention was first described in a notarized Official Record of Invention on Feb. 16, 2009, that is on file at the offices of Montgomery Patent and Design, LLC, the entire disclosures of which are incorporated herein by reference.FIELD OF THE INVENTION[0002]The present invention relates generally to merchandise displays, and in particular, to a modular display unit which provides features of size, shape and aesthetic customizability.BACKGROUND OF THE INVENTION[0003]In the field of merchandise, marketing and display of products represents one of the most important aspects of the business. Through the modern day, merchandise displays located in windows or the interior of stores are a common method of drawing attention to particular items in hopes of maximizing sales of those particular products. Such display near the actual point of purchase has proven to be very effective.[0004]Many methods for displaying items are common in merchandising locatio...

AI Technical Summary

Benefits of technology

[0019]Yet still another object of the present invention is to provide safety and security to the display via an annular ring construction of the posts and sockets which provides a positive snapping engagement in order to protect against accidental collapse of the system.

[0020]Yet still another object of the present invention is to provide a method of utilizing the device that provides a unique means of obtaining a plurality of first and second display boxes, providing a desired size and perimeter shape via interlocking stacking attachment of first display boxes, providing second display boxes along a front face to provide a desired three-dimensional appearance, selectively providing each display box with product cards to achieve a desired marketing scheme, easily detaching, removing, and transporting display boxes, and easily removing and replacing product cards to change the appearance of the display.

Problems solved by technology

While these devices fulfill their respective, particular objectives, each of these references suffer from one (1) or more of the aforementioned disadvantages.

Many such devices do not provide full customizability with regards to shape.

Furthermore, many such devices are not customizable or adjustable with regards to size, particularly in three (3) dimensions, in order to accommodate an available or desired display area.

In addition, many such devices do not provide a means for easily changing indicia and other aesthetic aspects of the display unit with full replacement.

Also, many such devices require the use of saleable product for the display and lose aesthetic function when a contained product is removed.

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