The invention discloses a display sales desk capable of straightening an operating line. The display sales desk capable of straightening the operating line comprises a bottom plate, wherein two first fixing plates are fixedly connected to the upper surface of the bottom plate, and first bearings are clamped on both the relative surfaces of the two first fixing plates, and first rotating shafts are embedded in the first bearings. The display sales desk capable of straightening the operating line makes lower rollers raised to clamp the operating line with upper rollers via a control panel, a first motor, a second motor, a bobbin, the first bearings, second bearings, third bearings, the first rotating shafts, second rotating shafts, third rotating shafts, the upper rollers, the lower rollers, a fixing block and a fixing rod so as to control the second motor to work, so that the lower rollers rotate in the reverse direction, and the lower rollers drive the upper rollers to rotate in the forward direction to pull the operating line leftwards and the operating line is straightened, then the outer surface of the operating line can be displayed to a customer on a carrier plate perfectly, and is not turned over by the customer in disorder to affect the appearance of the operating line.