The invention discloses an interactive learning system and interactive method based on an education service robot. The interactive learning system mainly comprises a core processor module, a voice processing module, a voice acquisition module, a voice playing module, an image processing module, an image acquisition module, a projection processing module, a motion control module, an environment sensing module, a motor driving module and a network communication module. The interactive method mainly comprises steps that the system acquires user faces and desktop image information in real time; the system records learning conditions of users in real time; and a network server end adopts a big data analysis method to establish a set of personalized learning guiding scheme for users and displays the personalized learning guiding scheme through voice responses, projection responses, rotation of the head of a robot, front, back, left and right movement of the robot, turning on of a body indication lamp of the robot, and the like when a user asks a question or interacts with the system. The beneficial effects of the invention are that the personalized learning guiding scheme can be provided for the user, so the user can easily grasp and improve learnt knowledge by using a proper method and self-learning and independent thinking abilities of the user can be exercised.