Method and system for issuing advertisement

A technology for advertising and advertising information, applied in the field of advertising, can solve the problem that the instant messaging platform does not have an advertising mechanism, and achieve the effect of expanding the amount of information

Inactive Publication Date: 2007-09-05
TENCENT TECH (SHENZHEN) CO LTD
View PDF2 Cites 56 Cited by
  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Although instant messaging has a large customer base, there is no advertising mechanism set up on the instant messaging platform

Method used

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
View more

Image

Smart Image Click on the blue labels to locate them in the text.
Viewing Examples
Smart Image
  • Method and system for issuing advertisement
  • Method and system for issuing advertisement

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0033] In order to make it easier for those skilled in the art to understand and realize the present invention, the embodiments of the present invention are described in conjunction with the accompanying drawings.

[0034] The basic idea of ​​the present invention is that the advertisement server obtains the advertisement information corresponding to the contents of the instant messaging according to the contents of the instant messaging, and makes the client obtain the advertisement information. Specifically, the advertisement server analyzes the instant messaging content to obtain the advertisement index keywords corresponding to the instant messaging content, and then matches the obtained advertisement index keywords with the advertisement index keywords in the advertisement index database, and based on the matching As a result, the advertisement information is obtained, and then the advertisement information is sent to the instant messaging client, and the user can obtain t...

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

PUM

No PUM Login to view more

Abstract

A method for issuing advertisement includes obtaining advertisement index key word from content of demand communication by advertisement server, obtaining advertisement information from advertisement index databank by advertisement server according to obtained key word and sending obtained advertisement information to client end by advertisement server.

Description

technical field [0001] The invention relates to an advertising technology, in particular to a method and system for issuing advertisements. Background technique [0002] In existing network technologies, users use "keywords" to obtain advertising information ranked by bidding through search engines. Specifically, the information publisher enters the advertisement information, sets the search keyword and the amount per click, and then publishes the information in the search results of the specified keyword, and the advertising system sorts according to the set pay-per-click amount, Then, the page generation system integrates the core content of the search results according to the sequence given by the advertising system according to the pre-set web page templates to generate the final result page. Through this method, information publishers can display advertising information in a wide range in front of the viewers who need the information, and the viewers can simply use the...

Claims

the structure of the environmentally friendly knitted fabric provided by the present invention; figure 2 Flow chart of the yarn wrapping machine for environmentally friendly knitted fabrics and storage devices; image 3 Is the parameter map of the yarn covering machine
Login to view more

Application Information

Patent Timeline
no application Login to view more
Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00H04L12/16G06Q30/02
Inventor 李劭
Owner TENCENT TECH (SHENZHEN) CO LTD
Who we serve
  • R&D Engineer
  • R&D Manager
  • IP Professional
Why Eureka
  • Industry Leading Data Capabilities
  • Powerful AI technology
  • Patent DNA Extraction
Social media
Try Eureka
PatSnap group products

Browse by: Latest US Patents, China's latest patents, Technical Efficacy Thesaurus, Application Domain, Technology Topic.

© 2024 PatSnap. All rights reserved.Legal|Privacy policy|Modern Slavery Act Transparency Statement|Sitemap