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Method and system for issuing advertisement

A technology for advertising and advertising information, applied in the field of advertising, can solve the problem that the instant messaging platform does not have an advertising mechanism, and achieve the effect of expanding the amount of information

Inactive Publication Date: 2007-09-05
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Although instant messaging has a large customer base, there is no advertising mechanism set up on the instant messaging platform

Method used

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  • Method and system for issuing advertisement

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Embodiment Construction

[0033] In order to make it easier for those skilled in the art to understand and realize the present invention, the embodiments of the present invention are described in conjunction with the accompanying drawings.

[0034] The basic idea of ​​the present invention is that the advertisement server obtains the advertisement information corresponding to the contents of the instant messaging according to the contents of the instant messaging, and makes the client obtain the advertisement information. Specifically, the advertisement server analyzes the instant messaging content to obtain the advertisement index keywords corresponding to the instant messaging content, and then matches the obtained advertisement index keywords with the advertisement index keywords in the advertisement index database, and based on the matching As a result, the advertisement information is obtained, and then the advertisement information is sent to the instant messaging client, and the user can obtain t...

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Abstract

A method for issuing advertisement includes obtaining advertisement index key word from content of demand communication by advertisement server, obtaining advertisement information from advertisement index databank by advertisement server according to obtained key word and sending obtained advertisement information to client end by advertisement server.

Description

technical field [0001] The invention relates to an advertising technology, in particular to a method and system for issuing advertisements. Background technique [0002] In existing network technologies, users use "keywords" to obtain advertising information ranked by bidding through search engines. Specifically, the information publisher enters the advertisement information, sets the search keyword and the amount per click, and then publishes the information in the search results of the specified keyword, and the advertising system sorts according to the set pay-per-click amount, Then, the page generation system integrates the core content of the search results according to the sequence given by the advertising system according to the pre-set web page templates to generate the final result page. Through this method, information publishers can display advertising information in a wide range in front of the viewers who need the information, and the viewers can simply use the...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/00H04L12/16G06Q30/02
Inventor 李劭
Owner TENCENT TECH (SHENZHEN) CO LTD
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