Search engine based directional advertisement sending method

Abstract

The invention discloses a directional advertisement spreading method based on search engines. The prior advertisement spread cannot perform matching precisely; a plurality of advertisement forms such as ranking by competitive price, etc. can realize favorable matching, but the advertiser can only passively wait until visits of potential clients, and the search engine manufactures cannot effectively solves the problem of click frauds. To solve the problems, the presents invention comprises the following procedures that: (1) the data of clients providing transaction information is collected and managed; catching transaction seeking information with corresponding data from the internet; (2) the transaction information provided by the clients is drawn, corresponding data containing transaction seeking information with the demand caught from the internet is looked for, and then advertisements with the transaction information provided by the clients as the content is sent to the corresponding data of the transaction seeking information. The invention can help spreaders to generalize products or services with extremely strong direction and low cost and, besides, can conveniently solve the demands of advertisement receivers in time.

Description

technical field [0001] The invention relates to a method for pushing targeted advertisements based on a search engine. Background technique [0002] A crawler is a program that automatically downloads web pages. The crawler program selectively visits web pages and related links on the World Wide Web according to the established crawling target to obtain the required information. The crawler does not pursue a large coverage, but sets the goal to crawl web pages related to a specific topic content, and prepare data resources for relevant user queries. [0003] At present, organizations and individuals with promotion needs generally use various forms of advertisements to carry out promotion work. However, whether it is outdoor advertisements, traditional media advertisements or advertisements placed on the Internet, they cannot solve the problem of exact matching. For example, people who see real estate agency advertisements may not need rental services or buy and sell secon...

AI Technical Summary

Problems solved by technology

The consequence of not being able to match accurately is that the input-output ratio is very unsatisfactory

[0004] Search engines (such as the traditional general search engine AltaVista, Baidu, Yahoo! and Google, etc.) new forms of advertising such as PPC services can achieve better matching, but advertisers can only wait passively for potential bidders after purchasing keywords for bidding. Customers find themselves, the efficiency is low, and the timeliness is not strong

And until now, various search engine manufacturers have not been able to effectively solve the problem of fraudulent clicks, which means that a considerable part of the advertisers' funds may be invalid

In addition, general search engines do not perform well in some fields, and advertisers in these fields are not very effective in bidding for rankings on general search engines.

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