Search engine based directional advertisement sending method

A targeted advertising and search engine technology, applied in the field of targeted advertising push based on search engines, can solve problems such as poor timeliness, ineffective bidding and ranking effects, and low efficiency, and achieve the effect of overcoming click fraud

Inactive Publication Date: 2008-03-19
北京酷讯科技有限公司
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  • Abstract
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AI Technical Summary

Problems solved by technology

The consequence of not being able to match accurately is that the input-output ratio is very unsatisfactory
[0004] Search engines (such as the traditional general search engine AltaVista, Baidu, Yahoo! and Google, etc.) new forms of advertising such as PPC services can achieve better matching, but advertisers can only wait passively for potential bidders after purchasing keywords for bidding. Customers find themselves, the e

Method used

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  • Search engine based directional advertisement sending method
  • Search engine based directional advertisement sending method

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Experimental program
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specific Embodiment approach

[0032] As shown in Figure 1, the specific implementation of the present invention based on crawler technology is as follows:

[0033] (101) The data capture part uses crawler software to automatically capture a large number of web pages from the Internet;

[0034] (102) From these webpages, extract webpages with contact information, and store them in the webpage database of the system;

[0035] (103) When a customer seeks specific transaction information with the keyword "Wudaokou begging for rent", the advertiser management part records the content the customer seeks, the number of times the customer needs to provide services and the customer's contact information, including the mobile phone number , email address, phone number, etc.;

[0036] (104) The advertisement sending part classifies the webpages with contact information in the webpage database according to content, and establishes a classification index, wherein, the contact information and brief content (such as apa...

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PUM

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Abstract

The invention discloses a directional advertisement spreading method based on search engines. The prior advertisement spread cannot perform matching precisely; a plurality of advertisement forms such as ranking by competitive price, etc. can realize favorable matching, but the advertiser can only passively wait until visits of potential clients, and the search engine manufactures cannot effectively solves the problem of click frauds. To solve the problems, the presents invention comprises the following procedures that: (1) the data of clients providing transaction information is collected and managed; catching transaction seeking information with corresponding data from the internet; (2) the transaction information provided by the clients is drawn, corresponding data containing transaction seeking information with the demand caught from the internet is looked for, and then advertisements with the transaction information provided by the clients as the content is sent to the corresponding data of the transaction seeking information. The invention can help spreaders to generalize products or services with extremely strong direction and low cost and, besides, can conveniently solve the demands of advertisement receivers in time.

Description

technical field [0001] The invention relates to a method for pushing targeted advertisements based on a search engine. Background technique [0002] A crawler is a program that automatically downloads web pages. The crawler program selectively visits web pages and related links on the World Wide Web according to the established crawling target to obtain the required information. The crawler does not pursue a large coverage, but sets the goal to crawl web pages related to a specific topic content, and prepare data resources for relevant user queries. [0003] At present, organizations and individuals with promotion needs generally use various forms of advertisements to carry out promotion work. However, whether it is outdoor advertisements, traditional media advertisements or advertisements placed on the Internet, they cannot solve the problem of exact matching. For example, people who see real estate agency advertisements may not need rental services or buy and sell secon...

Claims

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Application Information

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IPC IPC(8): G06Q30/00G06F17/30
Inventor 陈华
Owner 北京酷讯科技有限公司
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