Client data centralized processing method and system

A technology for centralized processing of customer data, applied in the field of data processing, can solve the problems of scattered data storage and inaccurate calculation, and achieve the effect of improving service quality, improving processing efficiency, and facilitating centralized data processing

Inactive Publication Date: 2008-03-26
ALIBABA GRP HLDG LTD
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AI Technical Summary

Problems solved by technology

[0007] The technical problem to be solved by the present invention is to provide a method and system for customer data processing that adopts centralized storage of customer data and adopts different model algorithms for customer basic data and behavior data, so as to solve the scoring problem of customer data processing in the prior art The problem of scattered data storage and inaccurate calculation in the system

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  • Client data centralized processing method and system
  • Client data centralized processing method and system

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Embodiment Construction

[0044] In order to make the above objects, features and advantages of the present invention more comprehensible, the present invention will be further described in detail below in conjunction with the accompanying drawings and specific embodiments.

[0045] With reference to Fig. 1, be the flow chart of client data centralized processing method of the present invention, comprise the following steps:

[0046] Step 101, data collection.

[0047]In the existing application system, customer data is generated, collected and processed by different front-end modules according to its nature, stored in different databases, and managed by different departments. The geographical location of these data storage Location may also be different. For example, an e-commerce website with millions of users will have various front-end modules to provide services to users and collect user data. In this way, in terms of data storage, all kinds of customer data are stored scattered, and centralized...

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Abstract

The client data centrally processing method includes: collect client data from multiple databases and store centrally them in a data-storage, the said client data comprises client basic data and client action data including two or more latitudinal action data; process the client basic data adopting a preset basic data model to obtain a client basic point; process each latitudinal action of a client in parallel manner adopting a preset active data model to obtain the point of individual latitudinal action data of the client; integrate the points of various latitudinal action data of a client and calculate out the active point of the client. Advantage: It can quickly, accurately, entirely and impersonally present client property by centrally processing large quantity of dispersedly stored client data.

Description

technical field [0001] The invention relates to the field of data processing, in particular to a method and system for centralized processing of customer data. Background technique [0002] Collect various relevant data of customers, and score customers based on customer data. As an important means of evaluating customers in marketing, it is widely used in various industries and enterprises related to customers. Comprehensively analyze customer attributes and behaviors to obtain customer ratings, and identify qualified customers and customer activity information based on the ratings, thereby deriving potential customer needs, providing targeted services to customers, and improving service quality to achieve Good marketing effect. However, among them, how to collect as much customer-related information as possible, and how to process these massive data efficiently on the basis of collecting massive customer information, without affecting the normal application of the custome...

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Application Information

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IPC IPC(8): G06Q30/00G06F17/30
Inventor 王吓利李甲虎蔡素卿张金银史健
Owner ALIBABA GRP HLDG LTD
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