Method and device for choosing from a plurality of candidate online advertisement versions for publishing

A network advertising and publishing device technology, applied in the field of network advertising publishing system, can solve problems such as no good solution

Inactive Publication Date: 2008-07-02
上海亿动信息技术有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

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Method used

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  • Method and device for choosing from a plurality of candidate online advertisement versions for publishing
  • Method and device for choosing from a plurality of candidate online advertisement versions for publishing
  • Method and device for choosing from a plurality of candidate online advertisement versions for publishing

Examples

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Embodiment Construction

[0040] refer to figure 1 , which describes a schematic diagram of an application principle according to an embodiment of the present invention. In this embodiment, the user sends a request to display a webpage (such as WAP.qq.com) request information through a mobile device (such as a mobile phone). This webpage 9 includes three network advertising spaces 11, 12, etc., for the advertising space 11. There are multiple advertisements (such as advertisement A, advertisement B, and advertisement C) that can be published on the advertisement slot. In this embodiment, advertisement A (for example, an advertisement about sports shoes launched by Nike) is selected to be published on At the same time, the advertiser of advertisement A has set multiple alternative versions for this advertisement, namely version A1, version A2, version A3, version A4, etc. Select one of the alternative versions as the version of the ad that will be published on slot 11. Similarly, similar operations ar...

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PUM

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Abstract

The invention provides a method which carries out a selective republishing for a plurality of prepared versions to the internet advertisement in the communication network and selects the republished advertisement version according to the evaluations of a plurality of prepared versions. The method determines all the prepared versions corresponding to the requirement after receiving the requirement information from the user device and selects the republished advertisement version according to the evaluations of the plurality of prepared versions. The invention also provides a selective publishing device which carried out a selective publishing from the plurality of the prepared versions of the network advertisement in the communication network, and a method of calculating the evaluation value of the polarity of the prepared versions of the network advertisement in the communication network, as well as a calculation device for the evaluation value of the polarity of the prepared versions of the network advertisement in the communication network. The invention also provides an advertisement publishing system. The invention combines the data of the evaluation value of the network advertisement prepared versions and optimizes the advertisement publishing strategy, thus correspondingly increasing the publishing times of the popular version.

Description

technical field [0001] The invention relates to a network advertisement publishing system based on network technology, in particular to a system and a corresponding method for selectively publishing network advertisements based on network technology. Background technique [0002] With the rapid development of computer network technology and wireless Internet technology, fundamental changes have taken place in the way of publishing advertisements. At present, in addition to traditional advertisement publishing methods, such as TV advertisements, outdoor advertisements, etc., advertisements based on computer networks, such as the Internet, wireless Internet, and cable television network technology, have also appeared. For example, advertisements can be placed on portal websites such as Sina.com (www.sina.com) or other websites. When the viewer browses the webpage through a personal computer and through the Internet, such advertisements will be displayed to the viewer through t...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): H04L12/00H04L29/06
Inventor 马良骏
Owner 上海亿动信息技术有限公司
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