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A behavior collection and analysis method and system

A technology of collection, analysis and behavior, applied in the field of communication, can solve the problems of not being able to subdivide users, not being able to provide targeted services to users, and not being able to analyze user operation information without consumption, so as to achieve the effect of improving service quality

Inactive Publication Date: 2014-12-03
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0011] Because the existing technology only analyzes the user operation information recorded in the bills and communication records that generate consumption, and determines the characteristics of the portal system users represented by the analysis results, it is impossible to analyze the user operation information that has not generated consumption. Therefore, the existing technology The analysis of user operation behavior in the portal system has limitations, and users cannot be segmented accurately, so that targeted services cannot be provided for the subdivided users.

Method used

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  • A behavior collection and analysis method and system
  • A behavior collection and analysis method and system
  • A behavior collection and analysis method and system

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Embodiment Construction

[0032] The embodiment of the present invention provides a behavior collection and analysis method and system, which can record and analyze the operation information of the portal system users on the content displayed by the portal system, and obtain the characteristics of the portal system users, so as to subdivide the user part Provide a more accurate segmentation basis.

[0033] Embodiments of the present invention will be described in detail below in conjunction with the accompanying drawings.

[0034] figure 2 It is the main flowchart of the behavior collection and analysis method of the embodiment of the present invention, with reference to this figure, the method mainly includes:

[0035] 201. According to the preset behavior collection strategy, record the operation information of the portal system users (hereinafter referred to as "users") on the content displayed by the portal system;

[0036] Wherein, the behavior collection strategy is used to guide the scope and...

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Abstract

The invention which discloses a method for behavior collection and analysis comprises recording the operation information of the contents demonstrated to an entrance system by the users of the entrance system, making statistics of the ultimate contribution value to the preset characteristics caused by the contribution information according to the corresponding relations of the contents and contribution information which contributes to preset characteristics and contribution measurement standards which are used for measuring the contribution to the preset characteristics of the operations and determining whether the preset characteristics are the characteristics of the users of the entrance system according to the ultimate contribution value. The invention which also discloses a system of behavior collection and analysis has the advantages of realizing the all-wave analysis of the operation behaviors of the users of the entrance system, subdividing the users accurately and providing pointed service for the subdivided user part, improving service quality and being simple and easy to implement.

Description

technical field [0001] The invention relates to the communication field, in particular to a behavior collection and analysis method and a behavior collection and analysis system. Background technique [0002] With the popularization of Internet technology, more and more users obtain corresponding information through World Wide Web (WEB), Wireless Application Protocol (Wireless Application Protocol, WAP), etc. Typical application scenarios are as follows: [0003] (1) Browsing news through WEB, WAP, etc., such as Sina's WEB and WAP websites; [0004] (2) Consumption of telecom value-added services through WEB, WAP, Interactive Voice Response (IVR), etc., such as ordering ringtones; [0005] (3) Interaction through WEB, WAP, Short Message Service (Short Message Service, SMS), etc., such as a blog (Blog) system that can post based on WEB, WAP, SMS, etc., [0006] As shown in the above application scenarios, a large number of users consume information (browsing, interaction, e...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L12/24G06F17/40G06F17/30
Inventor 余斌
Owner HUAWEI TECH CO LTD