Method and network for playing advertisement

Abstract

A method for playing advertisement content on a playing apparatus is disclosed, comprising the following steps that: users transmit a playing request instruction to a receiving unit of the playing apparatus via a remote client; if the information about the playing request input by the users satisfies the predetermined judgement conditions in a control unit of the playing apparatus, the receiving unit will receive the playing request; the users directly transmit playing contents to the receiving unit of the playing apparatus via the remote client; the playing apparatus plays the contents. By applying the method, the users can actively and directly send the instruction to the playing apparatus at the indicated position, and transmit the contents that the users require to play to the playing apparatus for playing. The invention also provides an advertisement playing network comprising at least one playing apparatus and at least one server communicated with the playing apparatus, the users can actively log on the server website to interact with the server and select the playing apparatus to control the playing contents.

Description

technical field [0001] The invention relates to a method for playing information, in particular to a method for playing advertisement information in public places. The invention also relates to a network using the method to play advertisements. Background technique [0002] In today's society, in addition to radio and television, print, publications and other media, various commercial outlets, public office spaces, and even streets and alleys are full of various types of advertisements. Morphologically, these advertisements are mainly divided into two categories: static advertisements and dynamic advertisements. Static advertisements refer to fixed billboards, light box advertisements, large banners, etc. The characteristics of static advertisements are that the advertisements are static texts, such as pictures or words, without multimedia functions such as sound and dynamic images; When updating, manually replace the advertisement content. Dynamic advertisements mainly r...

AI Technical Summary

Problems solved by technology

The audience of this form of dynamic advertisement is only passively watching the advertisement content pre-programmed and stored in the host as the audience, and the advertiser cannot actively and directly control the playback device to play the content he wants to play, that is, it cannot form a relationship between the playback device and the advertisement. For example, if the advertising user wants to play a Flash animation on a designated playback device somewhere, the user can prefabricate it only after first contacting the operator of the dynamic advertising playback device and reaching a commercial agreement. The advertising content of the video advertisement is handed over to the video advertising operator, and then the operator uses the traditional method to transmit the content from the operating host to the designated playback device in its network for playback, and the advertising user cannot directly transmit and control the playback. device to play

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