Advertisement releasing method and advertisement releasing server

A technology of advertising delivery and server, applied in the Internet field, can solve problems such as poor advertising effect, low click-through rate of users, and lack of focus in expressing meaning, so as to achieve good advertising effect, increase click-through rate, and increase attractiveness

Inactive Publication Date: 2008-10-29
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] The purpose of the present invention is to provide a rewritten version for the content advertisement, so as to overcome the defects of low user click-through rate and poor advertisement effect due to the lengthy text description content of the content advertisement in the existing advertisement delivery technology and the lack of emphasis on expressing meaning; Incomplete display of content advertisements due to limited display space

Method used

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  • Advertisement releasing method and advertisement releasing server
  • Advertisement releasing method and advertisement releasing server
  • Advertisement releasing method and advertisement releasing server

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Embodiment Construction

[0019] The technical solutions of the present invention will be further described in detail below through the accompanying drawings and embodiments.

[0020] figure 1 It is a flowchart of Embodiment 1 of an advertisement placement method of the present invention, including:

[0021] Step 1. An advertisement application request for a web page is received, and the advertisement application request carries advertisement adaptation parameters. The advertisement adaptation parameters may include webpage adaptation parameters, or advertisement content information, or a combination of both. The webpage adaptation parameters can be the number of advertisements that can be published, the size of the advertisement space that can be provided, and so on. The advertisement content information may be the title of the webpage content, the keywords of the webpage content, and the website to which the webpage belongs. The advertisement adaptation parameters may also include related information s...

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PUM

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Abstract

The invention relates to an advertising method, comprising the steps that: an advertisement application request of a web page is received, the advertisement application request carries the advertisement adaptation parameters; the corresponding advertisement basic information is selected according to the advertisement adaptation parameters; a rewritten version matched with the advertisement basic information is searched; when the rewritten version matched with the advertisement basic information exists, the rewritten version is sent to the web page. The invention further relates to an advertising server, comprising an information interface module, wherein, the advertising server further comprises: an advertisement content library, a rewriting module and an inquiry module; the rewriting module is connected with the advertisement content library, thus rewriting a default version of the advertisement according to the rewriting rules and saving the rewritten version into the advertisement content library; and the inquiry module is connected with the information interface module and the advertisement content library. The advertising method provides the rewritten version to the content advertisement, when the text of the rewritten version is simple and the meaning is clear, the attraction of the advertisement can be correspondingly increased, thus achieving better advertising effect.

Description

Technical field [0001] The invention relates to an advertisement delivery method and an advertisement delivery server, in particular to a search engine content advertisement delivery method and an advertisement delivery server, and belongs to the field of Internet technology. Background technique [0002] Search engine content advertisements are placed on a wide range of websites. Since the space provided by the web pages of different websites is different, they have the characteristics of change and dispersion. On the vast Internet, how to make search engines Content advertising attracts more web users to browse and click, and convert it into final consumption, which has become an urgent technology in the field of Internet advertising. [0003] At this stage, Internet search engine content advertisements are widely placed on various websites. The current search engine content advertisements are completely consistent with the text description of the advertisement content displaye...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30G06Q30/00G06Q30/02
Inventor 魏冬喜王闯崔存滨刘京毅张川王湛于建强郭眈李彦宏
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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