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Method and system for feeding advertisement for game client terminal

A game client and advertising technology, applied in the field of pushing advertisements to game clients, can solve the problems of increasing the burden on technical personnel and increasing costs, and achieve the effect of reducing the burden and reducing the cost.

Active Publication Date: 2013-04-17
TENCENT TECH (SHENZHEN) CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] It can be seen that under the existing pre-integration method, the insertion and replacement of advertisements all involve the modification of game programs, which increases the burden on technical personnel and increases the cost

Method used

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  • Method and system for feeding advertisement for game client terminal
  • Method and system for feeding advertisement for game client terminal

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0030] This embodiment involves pushing advertisement content to game clients of an online game system, wherein the online game system includes at least one game server and several game clients, and the advertisement content is stored in the advertisement server (equivalent to the above-mentioned advertisement unit). In this embodiment, the game screen includes static content and dynamic content. Static content refers to relatively fixed and infrequently changing content. Static content often appears on the edge or corner of the game client window, or appears in the background screen. Dynamic content refers to content that is easy to change. Dynamic content is often located inside the game client window and changes continuously with the interaction between the game user and the game server. When developing a game, static content is mainly integrated into the game client, and dynamic content is mainly stored on the game server. Correspondingly, the advertising space is set in ...

Embodiment 2

[0040] The main process of embodiment 2 is the same as that of embodiment 1, except that in embodiment 2, a "tag" is used to mark the advertising space, and the characteristic information of each advertising space is stored and transmitted together with the advertising space. Correspondingly, the record format of the advertisement slot feature information is:

[0041] feature item 1

feature item 2

……

Feature item n

[0042] Table 3: The storage format of the characteristic information of the advertising space

[0043] Similarly, the attribute information of advertisement content is also stored in a structured format, see Table 2 above.

[0044] In this embodiment, the game client judges whether to access the advertising space according to whether the read static content contains the advertising space label, and judges whether to access the advertising space according to whether the received dynamic content contains the advertising space label. Bec...

Embodiment 3

[0047] Embodiment 3 is an improvement of Embodiment 1 and Embodiment 2 above. In the above-mentioned Embodiment 1 and Embodiment 2, the game client is responsible for judging whether the read static content contains an advertisement space, and is also responsible for judging whether the received dynamic content contains an advertisement space. In Embodiment 3, the game client is only responsible for judging whether the static content read from the local contains an advertising space; the game server is responsible for judging whether the dynamic content sent to the game client contains an advertising space (for example, according to the advertising space ID, label), and notify the game client when it is determined that an ad slot is included.

[0048] It can be seen that in Embodiment 3, since the game client only needs to judge whether the static content read from the local contains an advertisement space, the burden on the game client is greatly reduced, and the game client ...

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Abstract

The embodiments of the present invention disclose a method and system for pushing an advertisement to a client. The method includes: recording characteristic information of each available advertisement position in a game; determining whether a client has accessed an advertisement position, and if the client has accessed an advertisement position, reading characteristic information of the accessed advertisement position; and selecting advertisement content matching the accessed advertisement position according to the read characteristic information, and pushing the advertisement content to the accessed advertisement position to be displayed.

Description

technical field [0001] The present invention relates to advertisement pushing, and more specifically, to a method and system for pushing advertisements to game clients. Background technique [0002] In-game advertising (IGA) has become one of the important sources of revenue for the game industry. [0003] At present, the push of in-game advertisements mainly adopts a pre-integrated method, that is, technicians set the advertisement content on a certain area or image of the game screen in advance, and when the game is running, the advertisement content is displayed in front of the game player. This pre-integration solution is subdivided into two cases. One case is that the game development team cooperates to integrate the advertisement into the game program during game production. In this case, the game developer is required to find an advertisement cooperation before developing the game In order to determine the content of advertisements, the technical personnel are also r...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04L29/06G06Q30/02G06F17/30G06Q30/00
CPCG06Q30/02G06Q30/0251
Inventor 黄子光李劭
Owner TENCENT TECH (SHENZHEN) CO LTD