Position advertisement service mass-decentralized method and system based on area policy

Abstract

The invention discloses a de-massing method of position advertising service based on a regional strategy and a system. The method comprises the following steps: analyzing the user number in the corresponding region according to the data request of the position advertising service, checking the region state of the region corresponding to the current data request, obtaining the user attribute of the user number in the corresponding region, configuring the regional strategy of the region corresponding to the user attribute, filtering position advertising information according to the regional strategy, and sending to the user number in the corresponding region. Because of taking over a current wireless mobile communication network and combining the region position of the user, the statistical characteristic of the user, the group demand characteristics and other information, the invention expands the position advertising marketing of the service system with target orientation, reduces the release of useless investments, lightens the impact of the service system to an information downlink system network, improves the operating efficiency of the service system, increases income for the operators, saves social resources, and meets the information requirements of social individual.

Description

Technical field [0001] The invention relates to the field of wireless services in the field of mobile communication, and in particular to an improvement of a method for segmentation of location advertising services based on a regional strategy and its system. Background technique [0002] With the rapid development of mobile communication networks, especially the advent of the 3G era, competition among operators has become increasingly fierce, and there is an urgent need to expand more business scopes to increase growth points; at the same time, with the continuous progress of society, Different user groups also hope to be able to obtain more targeted and useful information in time from the perspective of their own industries and their roles. As a government department serving the public, they also hope to be able to provide weather forecasts and natural disaster warnings. Public welfare information is sent to specific regional user groups in an effective way for disaster relief....

AI Technical Summary

Problems solved by technology

[0003] However, the information society has a vast amount of information and a large number of information demanders. If there is no effective, rapid, and targeted release method and business method, it will not be able to meet the different information needs of different demanders; as a user, you need to receive Advertisements that are valuable to themselves, as merchants, also hope that the advertisements they place can be effectively sent to users who need them; ineffective application strategies limit the development of location-based business advertising marketing to some extent, and ineffective filtering strategies can even lead to Location advertisements will receive a large number of complaints, which reduces the operating efficiency of the business system and increases the burden on the network of the message distribution system by the business system. Not only does it not increase the profit of the operator, but it also wastes a lot of social network resources.

Images