Method and apparatus for exhibiting advertisement in multimedia content based on user personalized information

A technology for multimedia content and display devices, which can be applied in branch offices to provide special services, data processing applications, data exchange details, etc., and can solve the problems of single advertising form, large audience base, and no interactivity.

Inactive Publication Date: 2009-07-01
SHANGHAI SYNACAST MEDIA TECH
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

That is to say, the large-scale distribution of advertisements will lead to a large audience base, and it is impossible to provide differentiated services according to different audiences.
[0007] Q2: The form of the advertisement is single, the user receives it passively, and there is no click. The advertisement release is one-way and has no inte

Method used

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  • Method and apparatus for exhibiting advertisement in multimedia content based on user personalized information
  • Method and apparatus for exhibiting advertisement in multimedia content based on user personalized information
  • Method and apparatus for exhibiting advertisement in multimedia content based on user personalized information

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Embodiment Construction

[0023] In the present invention, the advertisement server and the multimedia server can be integrated in one server, or can work independently. In the following, for ease of description, the present invention will be described in the case where the advertising server and the multimedia server are independent.

[0024] In addition, those skilled in the art can understand that the advertising servers can be divided into advertising strategy servers and advertising material servers according to their functions. The advertising strategy server and the advertising material server can work separately as two independent entities in the form of mutually independent servers, or they can be integrated into one server as two modules in one server. None of the aforementioned modifications deviates from the spirit of the present invention. Therefore, for the sake of simplification, this article does not specifically distinguish between ad strategy servers and creative servers, and collectively...

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Abstract

The invention provides a method and a device for showing advertisement contents based on a multi-media content request of a user to a user facility applying for receiving multi-media film and music contents or receiving the multi-media film and music contents according to individualized demands of the user. According to the technical scheme, an advertisement server extracts relevant advertisement information from advertisement content request information, determines one or a plurality of advertisement contents based upon the extracted relevant advertisement information, and determines the advertisement content displaying ways in terms of the characteristic information of multi-media contents obtained from a multi-media server; the determined one or a plurality of the advertisement contents and the advertisement content displaying ways are sent to the user facility; and the user facility sends advertisement request information to the advertisement server, and shows the received advertisement contents combining with the advertisement displaying ways correspondingly. Through the method and the device, the individualized advertisement service provided for the user can be achieved.

Description

Technical field [0001] The present invention relates to the advertising field of the computer Internet, and in particular to a method and a device for displaying advertising information to user equipment that requests or is receiving multimedia video and audio content in the computer Internet. Background technique [0002] In current Internet applications, traditional Internet advertisements are in the form of text, pictures (including static pictures and dynamic gif format pictures), etc., and flash. They are all Internet advertisements based on traditional graphics and do not involve video advertisements. . [0003] In audio and video, most of the advertisements are integrated in the audio and video content during production. For example, when playing a video of a My Type My Show’s audition program, the advertisement in it is the Sprite’s video advertisement that was suppressed during the production of the program. Therefore, different user devices (that is, user terminals) are...

Claims

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Application Information

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IPC IPC(8): H04L12/18H04L29/08G06Q30/00
Inventor 汪奕菲韩潇毅付刚
Owner SHANGHAI SYNACAST MEDIA TECH
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