Method and apparatus for exhibiting advertisement in multimedia content based on user personalized information

Abstract

The invention provides a method and a device for showing advertisement contents based on a multi-media content request of a user to a user facility applying for receiving multi-media film and music contents or receiving the multi-media film and music contents according to individualized demands of the user. According to the technical scheme, an advertisement server extracts relevant advertisement information from advertisement content request information, determines one or a plurality of advertisement contents based upon the extracted relevant advertisement information, and determines the advertisement content displaying ways in terms of the characteristic information of multi-media contents obtained from a multi-media server; the determined one or a plurality of the advertisement contents and the advertisement content displaying ways are sent to the user facility; and the user facility sends advertisement request information to the advertisement server, and shows the received advertisement contents combining with the advertisement displaying ways correspondingly. Through the method and the device, the individualized advertisement service provided for the user can be achieved.

Description

Technical field [0001] The present invention relates to the advertising field of the computer Internet, and in particular to a method and a device for displaying advertising information to user equipment that requests or is receiving multimedia video and audio content in the computer Internet. Background technique [0002] In current Internet applications, traditional Internet advertisements are in the form of text, pictures (including static pictures and dynamic gif format pictures), etc., and flash. They are all Internet advertisements based on traditional graphics and do not involve video advertisements. . [0003] In audio and video, most of the advertisements are integrated in the audio and video content during production. For example, when playing a video of a My Type My Show’s audition program, the advertisement in it is the Sprite’s video advertisement that was suppressed during the production of the program. Therefore, different user devices (that is, user terminals) are...

AI Technical Summary

Problems solved by technology

That is to say, the large-scale distribution of advertisements will lead to a large audience base, and it is impossible to provide differentiated services according to different audiences.

[0007] Q2: The form of the advertisement is single, the user receives it passively, and there is no click. The advertisement release is one-way and has no interaction

[0008] Q3: The hugeness of video content leads to a lot of content to be processed. It is impossible to produce video content loaded with advertisements in a short period of time with existing technologies

[0009] Q4: If the ad server defines or changes the strategy for serving ads, it will not take effect in the short term on the user side

Images