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Method for flash advertising in video on-demand advertisement management system

An advertising management system and video-on-demand technology, which is applied in the field of advertising release, can solve the problems of insufficient clarity of video advertisements, poor targeting of target customers, and insufficient impact

Inactive Publication Date: 2009-08-12
上海纽融视科技有限公司
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0004] Although the market potential of website video advertising is huge, but for now, its shortcomings are also obvious
For example: the clarity of the video advertisement is not enough, the impact is not strong enough, the form of the advertisement is too single, the target customers are not well targeted, etc.

Method used

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Examples

Experimental program
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Effect test

Embodiment Construction

[0020] Below in conjunction with specific embodiment the present invention is described in further detail:

[0021] The present invention is realized through the following steps:

[0022] 1. Define the flash three-dimensional point in the flash advertisement: respectively refer to the horizontal position, vertical position and time of the video image;

[0023] 2. Add a flash advertisement in the advertisement management background;

[0024] 3. The user client player plays the flash advertisement;

[0025] 4. The advertisement server stores advertisement playing information.

[0026] In step "1", the flash point in the flash advertisement is a point defined by three-dimensional coordinates. The three-dimensional here is different from the three-dimensional in the three-dimensional space, referring to the horizontal position, vertical position and time of the video image respectively. Define these three information when defining the advertisement, so that when the video is p...

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PUM

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Abstract

The invention relates to a method for achieving flash advertisements in a video-on-demand advertising management system, which comprises the following steps: defining flash three-dimensional points in the flash advertisements, wherein the flash three-dimensional points refer to the horizontal position, the vertical position and the time of a video image respectively; adding a flash advertisement in an advertising management background; playing the flash advertisement by a client player; and storing advertisement playing information by an advertisement server. The method has the advantage of achieving the close correlation and the direct correlation between advertising contents and video contents.

Description

technical field [0001] The invention relates to the field of advertisement release, in particular to a video-on-demand advertisement management system. Background technique [0002] At present, the Internet has become the most frequently used information exchange tool in people's daily life, and it is increasingly used by people for work, life and entertainment. [0003] The status of the Internet as the fourth largest media in China has been further consolidated. As a typical profit model of the Internet, compared with the traditional advertising industry, the advantages of online advertising are becoming increasingly prominent. [0004] Although the market potential of website video advertising is huge, but for now, its shortcomings are also obvious. For example: the clarity of the video advertisement is not enough, the impact is not strong enough, the form of the advertisement is too single, and the target customers are not well targeted. [0005] Advertisement forms ar...

Claims

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Application Information

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IPC IPC(8): H04N7/173H04N7/52H04N21/2668
Inventor 徐建兵张维澜张琛李叶涵盛亮阎旭徐嘉葛乐
Owner 上海纽融视科技有限公司