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Promotional material playback upon trigger event

A technology that triggers events and events, applied in the field of promotional materials, can solve problems such as offline client devices, unavailable reception and playback, and download problems

Inactive Publication Date: 2010-05-26
SONY CORP +1
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Downloading when an ad is expected to play can be problematic due to network congestion as understood here
Alternatively, the client device may be offline and unavailable to receive and playback content

Method used

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  • Promotional material playback upon trigger event
  • Promotional material playback upon trigger event
  • Promotional material playback upon trigger event

Examples

Experimental program
Comparison scheme
Effect test

Embodiment Construction

[0012] first reference figure 1 , a consumer electronics (CE) device, generally designated 10, is shown that includes a processor 12 and a tangible digital storage medium 14, which may be, but is not limited to, a magnetic or optical disk drive, such as Solid state devices such as random access memory or read only memory or flash memory, removable stick medium or removable floppy disk, etc. The media 14 and processor 12 may be housed in a housing 16 as shown, along with a display 18 such as, but not limited to, a high definition (HD) matrix display or a standard definition cathode ray tube display . The processor 12 may output signals to a display screen 18 and one or more audio speakers 20, and it may receive input from an input device 22 such as one or more of a keypad, keyboard, mouse, or the like. A CE device may be a cellular phone, camera, laptop, game console, digital television, or other computerized, often portable, device.

[0013] like figure 1 As shown, in some...

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PUM

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Abstract

The present invention discloses promotional material playback upon trigger event. Promotional content is downloaded from the Internet along with a trigger event defining when the content is to be played. The trigger event may be a time of day, a usage event or pattern, a weather event, or the arrival at a geographic location.

Description

technical field [0001] The present invention relates generally to providing promotional material in audio-visual form with trigger instructions that cause a client device to automatically play the promotional material upon occurrence of a triggering event. Background technique [0002] Promotional material, such as advertisements, can be downloaded to client devices via the Internet. As will be appreciated herein, downloading when an ad is expected to be played can be problematic due to network congestion. Alternatively, the client device may be offline and unavailable to receive and playback content. Contents of the invention [0003] The mobile computer is configured to receive the promotional content along with instructions to play the promotional content upon occurrence of the triggering event. The computer is also configured to monitor for triggering events and play the promotional content upon occurrence of the triggering events. [0004] A trigger event can be a ...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G09F27/00G11B19/02
CPCG06Q30/0252G06Q30/02
Inventor 费瑞德瑞克·卡皮奥米尔顿·梅西·法拉兹尔尼考劳斯·乔治斯
Owner SONY CORP