Method and system for calculating user influence in social network

A computing system and influence technology, applied in computing, special data processing applications, instruments, etc., can solve problems such as deviation of user ranking results, failure to consider negative influence, and decline in user satisfaction with the website to achieve influence Accurate, wide-ranging effects

Inactive Publication Date: 2010-07-07
聚友空间网络技术有限公司 +1
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Problems solved by technology

[0013] To sum up, the above two methods have their own shortcomings, or they do not distinguish the differences in the spread of influence between different users, or do not take into account the negative influence, or assume that users will completely copy ...

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  • Method and system for calculating user influence in social network
  • Method and system for calculating user influence in social network
  • Method and system for calculating user influence in social network

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Embodiment Construction

[0056] The present invention will be further introduced below in conjunction with the accompanying drawings and specific examples, but not as a limitation to the present invention.

[0057] figure 2 Shown is the structural diagram of the influence calculation system of the present invention. As can be seen from the figure, the system includes 6 modules: user access log collection module 1, influence behavior extraction module 2, influence propagation calculation module 3, influence model update module 4, user ranking module 5, business module 6, in:

[0058] The user access log collection module 1 is used to collect the user's operation behavior on social networking sites, such as editing personal data, writing blogs, uploading pictures, listening to music, etc. The usual practice is to implant a piece of JS code on the page, execute the code when the user visits the page, and record the user's behavior. The module also divides operation behaviors into two categories: text...

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Abstract

The invention relates to the field of a social network and is applied to a network system with social elements. The invention discloses a method and a system for calculating user influence in a social network, and in the method, the behaviors of users are analyzed so that a model of the behavior of influence spread among users is established and the mold is used for identifying the most influential people in the social network. The system records user access logs in real time. The method comprises the following steps that: (1) an influence behavior extracting module filters the interactive behaviors in the logs; (2) an influence spread calculating module determines the influence of the current behavior spread according to the type and the actor of the behavior and the emotion tendentiousness analysis of the relative content; (3) an influence updating module mergers the data generated through the increment; (4) a user ranking module incrementally calculates the most influential people; and (5) a service module appoints a target user range and sequences the target users according to the influence. The method and the system can dynamically reflect the change condition of the user influence according to the interactive behaviors of the users in the social network.

Description

technical field [0001] The invention relates to a method for calculating influence in a social network, more specifically, an influence calculation method based on user behavior analysis, and an influence-based personalized user ranking system. Background technique [0002] Social networking is an Internet application service designed to help people build social networks. It mainly provides functions such as writing blogs, posting photos, designing personal space, listening to music, and playing games. It virtualizes people's daily life in reality in the network environment. Behavior, to meet the needs of users to express themselves, communicate and share conveniently and quickly. Compared with traditional networks, social networks are characterized by user participation, that is, encouraging a large number of Internet users to jointly create content. Social networks have expanded the definition of content, adding a content type of interactive behavior in addition to the tr...

Claims

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Application Information

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IPC IPC(8): G06F17/30
Inventor 蔡建山
Owner 聚友空间网络技术有限公司
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