The invention discloses a competitive overlapping
community influence maximization method, which comprises the following steps of: constructing a competitive independent
cascade expansion model, introducing an inter-node activation probability calculation mechanism, and comprehensively considering node similarity,
interaction strength and user interest preference to realize multi-information competitive propagation modeling; meanwhile, based on an overlapping
community structure and reverse reachable set sampling, a node comprehensive influence evaluation method is provided, and high-influence nodes are accurately identified in combination with the number of third-order neighbors and the
community overlapping degree; through important community screening and a seed
budget allocation strategy, seed node selection is optimized, and the information spreading efficiency is improved; the method is remarkably superior to an existing
algorithm on the aspect of a real
social network data set, shows excellent performance in the aspects of
influence propagation range and calculation efficiency, and is suitable for the fields of
social network analysis, information popularization, recommendation systems and the like.