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Evaluation and selection process for consumer products

A technology for consumer goods and consumers, applied in the direction of packaging toiletries, toiletry preparations, applications, etc., can solve the problems of undisclosed product difference evaluation

Inactive Publication Date: 2011-11-09
UNILEVER NV
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Moreover, the above information does not disclose product differentiation assessment and make it related to symbols used to help consumers choose products

Method used

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Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0037] Forty-nine (49) subjects underwent blue light conversion in order to produce facial images with desired color uniformity (ie, artificially converted skin). The conversion can be done by blending 10% and 18% of the red channel into the blue channel. Forty-nine (49) subjects were prescribed a product containing hydroquinone (4%) by a dermatologist. The products are for home use and are applied to the subjects' faces once a day for twelve weeks. After using the product, subjects rated their pictures in a forced-choice trial. At week zero (0) (ie before starting to use the product), the 10% and 18% conversions had D-prime values ​​of approximately 1.4 and 2.3, respectively, when compared to untreated skin. After five (5) weeks of treatment, conversions of 10% and 18% had D-prime values ​​of approximately 0.6 and 1, respectively, when compared to treated skin. After eight (8) weeks of treatment, 10% and 18% of conversions had D-prime values ​​of approximately 0.1 and 0.6,...

Embodiment 2

[0039] The procedure in Example 2 was performed in a manner similar to that described in Example 1, except that two commercially available over-the-counter skin lightening products were evaluated in the test, each of which was applied to the subject's face on the opposite side of the . Forced selection (self-assessment) and conversion between photos after twelve (12) weeks of treatment can be done with blue conversion and blending 14% of the red channel into the blue channel. After twelve (12) weeks of treatment, the D-prime values ​​obtained for each product were approximately 0.4, indicating that the products had similar skin lightening properties after twelve (12) weeks. This D-prime value can be used to create a system with symbols that aid in the marketing and advertising of over-the-counter consumer products.

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PUM

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Abstract

A product evaluation and selection process for consumer products is described. The process includes demonstrating the effectiveness of consumer product on consumer skin by comparing actual images of skin treated with product to images of skin that were artificially transformed. The process also includes the assignment of a symbol associated with a difference in product performance where the symbol may be used to aid consumers in selecting product.

Description

technical field [0001] The present invention relates to evaluation and selection methods for consumer products. In particular, the present invention relates to an evaluation method comprising demonstrating the effect of a consumer product on a consumer's skin by comparing an actual image of the skin treated with the product with an image that has been previously eg digitally transformed. The present invention also includes evaluating product differences and assigning symbols associated with the differences to assist consumers in product selection. Background technique [0002] The faces of many consumers, especially newborns, are in the spotlight. In particular, consumers are concerned with the features of the skin on and around their faces. Skin characteristics including bright, dark, wrinkled, dry and uneven pigmentation are just some of the traits consumers care about. [0003] There are many commercially available skin products available to consumers, and these commer...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): A61B5/103
CPCA61B5/442A45D2044/007A61B5/1032A61B5/0059G06Q99/00A61B5/441A61B5/446A61P17/16A61B5/00G06T1/00A61K8/00
Inventor R·P·费尔特惠津Z-X·蒋J-M·德西里耶E·R·科韦尔
Owner UNILEVER NV