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Advertisement attention analysis method based on statistics theory

An analysis method and statistical technology, applied in the field of advertising attention analysis based on statistical principles, can solve problems such as low analysis accuracy, inability to conduct advertising attention analysis, etc., to improve the analysis results, the attention analysis is reliable, The effect of improving accuracy

Inactive Publication Date: 2012-06-27
XIAN UNIV OF SCI & TECH
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  • Abstract
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Problems solved by technology

[0003] The purpose of the present invention is to provide an advertising attention analysis method based on statistical principles to solve the problems in the prior art that the analysis of advertising attention cannot be performed or the accuracy of the analysis is low

Method used

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  • Advertisement attention analysis method based on statistics theory
  • Advertisement attention analysis method based on statistics theory

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Embodiment

[0026] Such as figure 1 As shown, the advertising attention analysis method based on statistical principles, its basic principle is to analyze consumers’ attention to advertisements in general by counting a certain amount of reading information, so as to feed back to the publishers of advertisements, so that advertisers can Understand the effect of advertising, and then provide reliable support for subsequent advertising design, release or other actions, and finally achieve the purpose of reducing advertising costs and improving advertising effects.

[0027] The advertising attention degree analysis method based on statistical principles of the present invention, its basic process is as follows:

[0028] 1. Preset the reading time of the advertisement

[0029] Before the advertisement is released, the advertisement publisher estimates the time required to read the entire content of the advertisement according to the normal reading speed of the general public according to fact...

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Abstract

The invention discloses an advertisement attention analysis method based on statistics theory. The method comprises the following steps of: (1) determining the reading time of the advertisement according to statistics, and storing the reading time and a corresponding advertisement in a smart terminal or a server after binding the reading time with the corresponding advertisement; (2) opening the advertisement information through the smart terminal by a user, adding 1 to the reading times of the advertisement by the smart terminal through a counter, and starting the time; (3) closing the advertisement information by the user, stopping timing, and storing the reading time of the advertisement in the smart terminal or the server corresponding to the advertisement; (4) circulating the steps (2) and (3) within the predetermined statistical time; (5) based on the statistics theory, analyzing the attention of the advertisement by the server via a statistical function. The method, based on the statistics theory, effectively improves the accuracy of the statistical data, and provides truly reliable data support for feedback of the advertisement reading information.

Description

technical field [0001] The invention relates to an advertisement attention degree analysis method, in particular to an advertisement attention degree analysis method based on statistical principles. Background technique [0002] At present, there are mainly two ways of advertising commonly used in the market: general advertisements without information feedback and Internet advertisements that can obtain information feedback. General advertisements such as traditional media advertisements, SMS, MMS advertisements, etc., because there is no simple information feedback mechanism, it is difficult to quantitatively analyze the advertising effect, such as the coverage of the audience, how much the audience pays attention to the advertisement, etc. etc.; Internet advertisements are browsed by users clicking on the corresponding links, and the background can count the attention degree of advertisements through the click-through rate. However, this method of statistical attention of...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02
Inventor 张帆
Owner XIAN UNIV OF SCI & TECH
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