A method and a device for pushing user information

Abstract

The invention discloses a method and a device for pushing user information. The method comprises: obtaining SNS network relation chain information and non-SNS network relation chain information of a user for whom the information is pushed; querying the user information in SNS server according to the obtained non-SNS network relation chain information, and obtaining identification information corresponding to the identifications in the SNS network relation chain information from the non-SNS network relation chain information; and eliminating the identification information identical to that of the SNS network relation chain information from the obtained identification information, obtaining the filtering result, and pushing the filtering result to the user for whom the information is pushed. According to the method and the device, the accuracy of pushing the information for the user is improved.

Description

technical field [0001] The invention relates to information push technology, in particular to a method and device for pushing user information. Background technique [0002] With the development of Social Networking Services (SNS, Social Networking Services), a large amount of information can be displayed on the user's personal webpage along with the content push service. The latest news from relatives, friends, and colleagues is particularly important through the establishment and maintenance of virtual relationships between users in the network. [0003] In the SNS network life, for example, in the QQ alumni / friends community, each user is pre-configured with his own personal webpage, when the user needs to obtain relevant information of other users, he can log in as a visitor to visit and For the user's personal webpage related to other users that needs to be obtained, the relevant information of the user is obtained according to a policy preset by the user to which the ...

AI Technical Summary

Problems solved by technology

[0004] It can be seen from the above that the existing method of pushing user information through other people's personal webpages requires the user to log in as a visitor to the user's personal webpage related to other users that he needs to obtain, and triggers the personal webpage to push the personal webpage to the visitor. The user information that the visitor has not yet established a relationship with is cumbersome to operate and the user experience is not high; furthermore, based on the principle of prioritizing user privacy protection, the personal webpages visited may not directly display too much personal information of the users to be pushed, and cannot be used for accessing The visitor provides sufficient identification basis, resulting in the visitor being unable to confirm the user identity of the push, thus making the visitor less motivated to establish a friend relationship with the push user; moreover, pushing user information based on other people’s SNS friend list and their own SNS friend list , the dimension is single, resulting in a poor match between the pushed user information and the user information that the visitor needs to obtain, resulting in a low accuracy rate of the pushed user information

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