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Intelligent advertisement insertion system and intelligent advertisement insertion method

A technology for advertising and advertising, which is applied in the field of network communication, can solve the problems that advertisements cannot be placed, cannot distinguish between live broadcast and on-demand, and cannot be targeted at on-demand mode, etc., so as to increase the time of advertising, increase the effect and effectiveness, and improve economic benefits Effect

Inactive Publication Date: 2012-12-26
LE SHI ZHI ZIN ELECTRONIC TECHNOLOGY (TIANJIN) LTD
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Problems solved by technology

[0004] The current insertion technology, the content of the advertisement mainly depends on the content layout of the front-end advertisement, which is a kind of active delivery, and there is no passive way of delivering advertisements according to the needs of end customers
On the other hand, advertisements can only be delivered based on the advertisement information provided by the Electronic Program Guide (EPG), because the EPG is mainly aimed at live broadcasts, so it cannot distinguish the types of live broadcast and on-demand, so the advertisement can only be directed at live broadcasts. Not for on-demand mode, in this case if the user is always in live mode, the ad will not be served

Method used

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  • Intelligent advertisement insertion system and intelligent advertisement insertion method
  • Intelligent advertisement insertion system and intelligent advertisement insertion method

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Embodiment Construction

[0027] The present invention will be further described in detail below in conjunction with the accompanying drawings and preferred embodiments. The correspondence between constituent elements in the claims and specific examples in the embodiments can be exemplified as follows. The description herein is intended to confirm that specific examples used to support the subject matter stated in the claims are described in the embodiments, and since an example is described in the embodiments, it does not mean that the specific examples do not represent constituent elements. Conversely, even if a specific example is included here as an element characteristic corresponding to one constituent element, it does not mean that the specific example does not represent any other constituent element.

[0028] Furthermore, the description herein does not imply that all subject matter corresponding to specific examples set forth in the embodiments are recited in the claims. In other words, the d...

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Abstract

The invention provides an intelligent advertisement insertion system and an intelligent advertisement insertion method. The method comprises the steps: the log information of on-demand or live videos watched by a user is sent to an advertisement cloud platform by a set top box; the log information of the videos is analyzed by the advertisement cloud platform so as to obtain the interests and hobbies or age and gender of the user; the advertisement cloud platform and a set top box media player interact so as to judge whether the user is in an on-demand mode or a live mode; advertisements to be delivered are filtered and arranged in the priority level by the advertisement cloud platform, and the play time and the time points of the well arranged advertisements are used to generate an electronic program guide for advertisement insertion; the electronic program guide for the advertisement insertion is sent to the set top box by the advertisement cloud platform; the advertisements are played by the set top box according to the received electronic program guide for the advertisement insertion. According to the intelligent advertisement insertion system and the intelligent advertisement insertion method disclosed by the invention, a targeted advertising way is adopted, and the advertisements are delivered in a targeted way, so that the effects and the effectiveness of the advertisements are improved.

Description

technical field [0001] The present invention relates to the technical field of network communication, and more specifically, to an intelligent advertisement insertion system and an intelligent advertisement insertion method. Background technique [0002] According to the set rules, the electronic program navigation system inserts advertisements in video programs, mainly including an advertisement module, which records each user's advertisement play records, and judges the current user status and whether to insert advertisements according to the advertisement play records to which they belong. [0003] It is characterized in that it includes the first specific setting of advertisement playback records: setting the first counter, and setting it to zero after playing the advertisement, and adding one to the first counter every time a non-advertising video is played; setting the second counter, every two advertisement videos The non-advertising videos between are considered as o...

Claims

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Application Information

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IPC IPC(8): H04N21/2668H04N21/258H04N21/643
Inventor 王雪伟
Owner LE SHI ZHI ZIN ELECTRONIC TECHNOLOGY (TIANJIN) LTD
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