Selection method and system for page advertisement demonstration

A technology for advertising and webpages, which is applied in the direction of instruments, computing, and electronic digital data processing, etc., to achieve the effects of ensuring objectivity, fast selection, and reducing computational complexity and amount of calculation

Active Publication Date: 2013-12-04
ALIBABA GRP HLDG LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0007] The technical problem to be solved in this application is to provide a method and system for selecting page display advertisements, which can solve the problems of selection accuracy and calculation complexity when selecting display advertisements for pages with less text content

Method used

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  • Selection method and system for page advertisement demonstration
  • Selection method and system for page advertisement demonstration
  • Selection method and system for page advertisement demonstration

Examples

Experimental program
Comparison scheme
Effect test

Embodiment 1

[0096] refer to figure 2 , which shows a first embodiment of a method for selecting a page display advertisement of the present application, including the following steps:

[0097] Step 101, acquire keywords of the current page.

[0098] The keywords to get the current page include:

[0099] Grab the content of the current page;

[0100] Extract the text content in the current page content;

[0101] The text content is transmitted to the server, segmented according to predetermined rules, and keywords of the current page are obtained.

[0102] The rules and methods for text content segmentation are preset in the background processing system of the server. When a new incoming text content is received, the text content will be automatically segmented according to the text content segmentation rules and methods to obtain keywords. .

[0103] Step 102, filtering the keywords to obtain target keywords.

[0104] Filtering the keyword includes: querying the product word dictio...

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PUM

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Abstract

The invention provides a selection method for a page advertisement demonstration. The method includes the steps of step 1, obtaining keywords of the current page, step 2, filtering the keywords to obtain target keywords, step 3, determining association degrees of each target keyword with the current page, and step 4, determining a finally-selected target keyword according to the association degrees of each target keyword with the current page and selecting the advertisement to be demonstrated from an advertisement set corresponding to the finally-selected target keyword. The invention further provides a selection system for page advertisement demonstration. According to the election method and the system for page advertisement demonstration, selection accuracy can be improved and calculation complexity can be reduced when selection is carried out on the page with fewer page text contents for advertisement demonstration.

Description

technical field [0001] The present application relates to the technical field of computer network data processing, in particular to a method and system for selecting page display advertisements. Background technique [0002] Generally speaking, the potential income of a website (inside the station) is directly proportional to the visit traffic. Therefore, the website will increase the visit traffic in various ways. Advertisement placement on other websites is one of the methods, and users who visit other websites are introduced to the website by clicking on advertisements. [0003] In actual advertising, we often encounter advertising scenarios based on page analysis. For example, for a page that a user is currently reading, relevant advertisements are recommended on the right side of the page. At this time, a method is needed to analyze the content of the page, and select the corresponding advertisement to be placed according to the analyzed content. The goal is to balanc...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06F17/30
Inventor 张涛
Owner ALIBABA GRP HLDG LTD
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