Method and equipment for determining promoted account statuses based on search and promotion behaviors of users
A technology of account and status, applied in the field of network promotion, to achieve the effect of improving the efficiency of information promotion and information acquisition, improving the utilization rate of processing resources, and improving the utilization rate of screen resources
Active Publication Date: 2013-12-18
BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD
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Moreover, since the actual promotion users vary greatly, and there are many factors that affect the status of the promotion account, it is still quite challenging to determine the status of the promotion account to improve the efficiency of information promotion
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[0024] The present invention will be described in further detail below in conjunction with the accompanying drawings.
[0025] figure 1 It shows a schematic diagram of a promotion device for determining the account status information of a promotion account corresponding to a promotion user according to one aspect of the present invention; wherein, the promotion device includes an acquisition device 11, a candidate status determination device 12, a behavior acquisition device 13, state determination means 14 . Specifically, the acquisition means 11 acquires the account basic information of the promotion account corresponding to the promotion user; the candidate state determination means 12 determines the candidate account status information of the promotion account according to the account basic information of the promotion account; the behavior acquisition means 13 according to The period information of the candidate account state information is used to obtain the promotion u...
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The invention aims to provide a method and equipment used for determining account status information of promoted accounts corresponding to promoting users. The method includes: acquiring basic account information of the promoted accounts corresponding to the promoting users through computer equipment; according to the basic account information, determining candidate account status information of the promoted accounts; according to time interval information of the candidate account status information, acquiring search and promotion behaviors of the promoting users; according to the candidate account status information and through combination of the search and promotion behaviors, determining account status information of the promoted accounts. Compared with the prior art, the method and the equipment have the advantages that candidate status information is judged according to the basic information of the promoted accounts of the promoting users, the search and promotion behaviors of the promoting users are combined to determine the account status information of the promoted accounts so as to effectively support information promotion, and thereby information promotion efficiency and information acquisition efficiency are improved, and further processing resource utilization rate of promotion equipment and screen resource utilization rate of user equipment are increased correspondingly.
Description
technical field [0001] The invention relates to the field of network promotion, in particular to a technology for determining the state of a promotion account based on a user's search and promotion behavior. Background technique [0002] At present, with the development of Internet technology and the penetration of Internet applications into users' study, work and life, network promotion, that is, presenting promotion information to corresponding network users through the network, because of its outstanding information promotion efficiency, information acquisition efficiency and resources The utilization rate has been favored and valued by more and more promotion users and network users. Typically, when a network user inputs a certain query sequence to conduct a network search, the search engine not only provides conventional search results, but also provides the network user with promotional information suitable for this network search, for example, by using the query seque...
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IPC IPC(8): G06F17/30
Inventor 郑怀海汪牧远苏亮林桐宋云端毕然闫觅商源纯毛少林
Owner BAIDU ONLINE NETWORK TECH (BEIJIBG) CO LTD