Advertisement system based on intelligent identification and method for pushing corresponding advertisement

Abstract

The invention discloses an advertisement system based on intelligent identification and a method for pushing a corresponding advertisement. The advertisement system comprises a camera, an identification module, an image processing module and a display module, wherein the camera is used for collecting image data of an observer in a real-time mode, the identification module is electrically connected with the camera, receives the image data, conducts face identification on the image data to generate face data, and selectively conducts behavior identification to generate behavior data, the image processing module receives the face data and the behavior data, replaces a figure in the advertisement displayed by the advertisement system with the observer according to the face data and the behavior data, and generates a new advertisement video, and the display module displays the new advertisement video. According to the advertisement system based on the intelligent identification, the face identification technology and the behavior identification technology are integrated into the advertisement, face replacement and behavior processing are carried out on the advertisement body and the observer through the image processing module, therefore, the interaction between the observer and the advertisement is enhanced, the propaganda function of the advertisement is brought into full play, and the advertisement system has the excellent user experience.

Description

technical field [0001] The present invention relates to the field of intelligent identification technology, in particular to an advertising system based on the above-mentioned intelligent identification technology and a corresponding advertisement pushing method. Background technique [0002] Today, with the rapid development of science and technology, the rapid rise of multimedia has brought a lot of convenience and fun to our life. More and more advertisements are flooding our life, whether it is on the bus stop, or in the hall of the bank, or in the shopping mall, we will see countless gorgeous and interesting advertisements to stimulate people's eyes. It is precisely because of the popularity of advertising that its carrier billboards are also diversified. As a result, many merchants began to study billboards based on intelligent identification. [0003] Intelligent recognition includes face recognition and behavior recognition. Among them, face recognition specifical...

AI Technical Summary

Problems solved by technology

[0004] Based on the above-mentioned technologies, the current billboard system can realize selective and intelligent broadcasting of corresponding advertisements according to the people who watch the advertisements, but this method cannot realize the interaction between advertisements and observers very well, and the way of pushing advertisements is still stuck. At the simple display level of the advertisement, it is difficult to leave a deep impression on people

Images