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Advertising processing method and device

A processing method and advertising technology, applied in the field of communication, can solve the problem of consuming network traffic and time, and achieve the effect of saving traffic, time, and tariffs

Active Publication Date: 2017-12-15
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

[0005] Embodiments of the present invention provide an advertisement processing method and device for solving the problem that UE consumes a large amount of network traffic and time to download all AD Plugins

Method used

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  • Advertising processing method and device
  • Advertising processing method and device
  • Advertising processing method and device

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Embodiment Construction

[0056] In order to make the purpose, technical solutions and advantages of the embodiments of the present invention clearer, the technical solutions in the embodiments of the present invention will be clearly and completely described below in conjunction with the drawings in the embodiments of the present invention. Obviously, the described embodiments It is a part of embodiments of the present invention, but not all embodiments. Based on the embodiments of the present invention, all other embodiments obtained by persons of ordinary skill in the art without creative efforts fall within the protection scope of the present invention.

[0057] figure 1 A schematic flow chart of Embodiment 1 of the advertisement processing method provided by the present invention, as shown in figure 1 As shown, the method includes:

[0058] S101. A terminal acquires system information and / or current access network information of the terminal.

[0059] Specifically, an app installed in the termi...

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Abstract

An embodiment of the present invention provides an advertisement processing method and device, the method comprising: the terminal acquires system information and / or current access network information of the terminal; the terminal sends the system information and / or information including the terminal to a plug-in server or the advertisement plug-in request message of the current access network information, so that the plug-in server obtains the advertisement plug-in information matching the terminal according to the system information and / or the current access network information; the terminal receives the The plug-in server sends the advertisement plug-in information matching the terminal, and selects and downloads the advertisement plug-in according to the advertisement plug-in information. In this embodiment, the plug-in server can filter out the advertising plug-ins that match the terminal, so that the terminal can download the advertising plug-ins according to the actual situation, without downloading redundant advertising plug-ins to waste traffic and time, that is, saving traffic for users and time, and can also help users save tariffs.

Description

technical field [0001] The invention relates to communication technology, in particular to an advertisement processing method and device. Background technique [0002] Mobile application developers, if they want their applications to receive advertisements, generally need to implant a software development kit (Software Development Kit, referred to as SDK) provided by the advertising platform to be able to request advertisements. [0003] In the prior art, the process of delivering an advertisement to an application (Application, app for short) on a terminal (User Equipment, UE for short) is as follows: when the app starts, a mini SDK is loaded into the system memory, and the mini SDK can be integrated In the app; the mini SDK requests the AD Plugin (Plugin) from the Advertisement (AD) server (Server), and then when the above-mentioned UE runs for the first time, the mini SDK downloads all the AD Plugins related to the app, and the miniSDK loads these AD Plugin, after which ...

Claims

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Application Information

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Patent Type & Authority Patents(China)
IPC IPC(8): H04W8/24G06F9/445H04W4/21H04W4/60
CPCH04L67/34H04L67/303G06F9/44526H04W4/21H04W4/60G06Q30/0251H04L67/10
Inventor 吴明辉
Owner HUAWEI TECH CO LTD