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Advertisement carousel method and device and system for advertisement carousel

An advertisement management system and advertisement technology, which are applied in the field of advertisement rotation, advertisement rotation devices and systems, and can solve the problem of inability to rotate multiple advertisements.

Active Publication Date: 2014-01-15
HUAWEI TECH CO LTD
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

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Problems solved by technology

[0008] In view of this, the embodiment of the present invention provides a method for advertising rotation and a device and system for advertising rotation to solve the problem in the prior art that multiple advertisements cannot be flexibly combined for rotation

Method used

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  • Advertisement carousel method and device and system for advertisement carousel
  • Advertisement carousel method and device and system for advertisement carousel
  • Advertisement carousel method and device and system for advertisement carousel

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Embodiment Construction

[0092] In order to make the present invention more clear, the preferred embodiments of the present invention will be described below in conjunction with the accompanying drawings. It should be understood that the preferred embodiments described here are only used to illustrate and explain the present invention, and are not intended to limit the present invention. And in the case of no conflict, the embodiments in the present application and the features in the embodiments can be combined with each other.

[0093] Embodiment 1 of the present invention provides an advertisement rotation method, see image 3 , the method specifically includes the following steps:

[0094] S11. Receive the advertisement request sent by the audience.

[0095] The audience in the present invention has various forms, which can be a browser or a media player. The user can send an advertisement request by clicking a button on the audience terminal or inputting relevant information on the audience ter...

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Abstract

The invention discloses an advertisement carousel method and a device and system for advertisement carousel. The method comprises steps: advertisement requests sent from audience terminals are received; advertisements matching the advertisement requests are selected from an advertisement database, wherein at least one advertisement scheduled by an advertisement management system in advance in advertisement resource is stored in the advertisement database; the matching advertisements are integrated and form a carousel advertisement material; the carousel advertisement material is sent to the audience terminals, so that the audience terminals can explain and broadcast the carousel advertisement material. The integration of advertisements is after the selection of advertisements, and the arrangement of advertisements can be free from factors such as schedule, quota and the like, and therefore the delivery manner of advertisements is flexible.

Description

technical field [0001] The invention relates to the field of advertisement playing, in particular to an advertisement rotation method and a device and system for advertisement rotation. Background technique [0002] Ad rotation refers to scheduling multiple creatives on the same advertising resource within the same period of time, so that all scheduled creatives have a chance to be presented, achieving the purpose of multiple creatives sharing resources. There are many methods of advertisement rotation in the prior art. In solution one, the advertisement rotation mostly adopts the method that the advertisement selection server returns one advertisement among all scheduled advertisements for each advertisement request according to certain rules (priority, weight, quota, etc.). The specific business process can be found in figure 1 , wherein the advertisement management system pre-schedules n matching advertisements on the same advertisement resource, sets different prioriti...

Claims

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Application Information

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IPC IPC(8): G06F17/30G06Q30/02
CPCG06Q10/10G06Q30/02
Inventor 毛祖光胡迅
Owner HUAWEI TECH CO LTD
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