Content-based targeted online advertisement

An online advertising and content technology, applied in special data processing applications, equipment, business, etc., can solve problems such as only consideration

Inactive Publication Date: 2014-01-22
ALLYES INFORMATION TECH SHANGHAI
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  • Summary
  • Abstract
  • Description
  • Claims
  • Application Information

AI Technical Summary

Problems solved by technology

Currently, most contextual and semantic targeting methods only consider the content of the current web page that the ad will be displayed with

Method used

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  • Content-based targeted online advertisement
  • Content-based targeted online advertisement
  • Content-based targeted online advertisement

Examples

Experimental program
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Embodiment Construction

[0020] Embodiments will now be described more fully hereinafter with reference to the accompanying drawings, in which exemplary embodiments are shown. Aspects, however, may be embodied in many different forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided so that this specification will be thorough and thorough, and will fully convey the scope of the invention to those skilled in the art. Throughout, like reference numerals refer to like elements.

[0021] One of the benefits of online advertising is that it allows for customized advertising. Search advertising is a method of placing online advertisements on web pages that display search results in response to a search query entered on a search engine. Search ads, often referred to as sponsored ads, are targeted to keywords of a search query. Search ads can be extremely relevant to a user's interests due to the user's search intent. Display ads, on the oth...

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Abstract

A method of providing targeted online advertisement includes receiving a request for an ad impression to be provided to a user in a network environment. The request includes a first content and a second content. The method also includes, using a processor, determining a context of the first content and a context of the second content, determining a correlation between the context of the first content and the context of the second content, and identifying a plurality of ads as candidates for consideration. The method further includes, using the processor, ranking the plurality of identified ads, selecting an ad among the plurality of identified ads based at least in part on a result of the ranking, and providing the selected ad as the ad impression to be displayed to the user in response to receiving the request.

Description

technical field [0001] The present invention relates to content-based targeted online advertising. Background technique [0002] The increasing popularity of computers and the increasing use of communication networks such as the Internet has revolutionized the way in which advertisers and manufacturers advertise products and services. Communication networks such as the Internet provide advertisers the opportunity to reach large audiences of potential customers. For example, search engines such as Baidu.com, web portal services such as Sina.com, and affiliate programs offer advertisers the opportunity to place advertisements on their web pages. The advertisement may include a hyperlink (eg, URL) to the vendor's website. The effectiveness of an advertising campaign can be measured by the click-through rate (ie, the rate at which online users click on an advertisement and complete an action). To enable click-through, advertisements may advantageously be selected such that th...

Claims

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Application Information

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Patent Type & Authority Applications(China)
IPC IPC(8): G06Q30/02G06F17/30
CPCG06Q30/0251
Inventor J·叶Y·曹L·陈Y·罗W·张H·冯H·陈
Owner ALLYES INFORMATION TECH SHANGHAI
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