Intelligent audience rating acquiring method

Abstract

The invention discloses an intelligent audience rating acquiring method. The intelligent audience rating acquiring method includes that an intelligent terminal application sends a connection request to set up connection with a server and a wireless network infrared remote controller; the intelligent terminal application launches a channel selection command to display equipment through the wireless network infrared remote controller; the intelligent terminal application transmits channel selection information records to the server; the server records the channel selection information and simultaneously starts timing and watching time; the intelligent terminal application launches a channel changing command to the display equipment through the wireless network infrared remote controller; the intelligent terminal application transmits the channel changing information records to the server; the server records information of time length (namely computing watching time length of the last channel) and the like when users change channels and records information of this channel change; the server provides audience rating data according to statistics of customer needs. An intelligent terminal such as a smart cellphone is used as a platform for acquiring audience rating, and is more convenient and reliable than a daily recording method and a personnel measuring apparatus. Meanwhile, the intelligent audience rating acquiring method is simple to operate, easy to popularize and high in sample number and the acquired audience rating data is more accurate.

Description

technical field [0001] The invention relates to a method for collecting TV ratings, in particular to a method for collecting TV ratings by using an intelligent terminal under the background of mobile internet and integration of three networks based on an intelligent platform. Background technique [0002] At present, there are two methods for data collection of audience ratings, namely the diary method and the personnel measuring instrument method. The diary method refers to the method of collecting viewing information by filling in diary cards by all family members aged 4 and above in the sample households. Each family member in the sample household has its own diary card, and they are required to record their daily TV viewing conditions (including the channels and time slots they watch) on their diary cards at any time. The time intervals listed on the diary cards are 15 minutes. Each diary card can record a week's ratings. The people meter method refers to the method o...

AI Technical Summary

Problems solved by technology

[0004] In order to solve the problem of popularization of ratings collection samples, the present invention provides an intelligent ratings collection method to solve the problem of controlling TVs with infrared receiving devices, set-top boxes and other household appliances to receive and adjust programs through smart terminals, It is used to replace the existing remote control device. At the same time, according to the user's program customization, it collects the rating data, and conveniently and accurately records the channel selection, viewing time and time period, and provides it for departments that need rating data. Accurate Data Sources

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