Method and device generating flow quality comparison parameters and advertisement billing method

A technology for comparing parameters and traffic, applied in the field of network communication, can solve the problems of low parameter information, low efficiency, high cost, etc., and achieve the effect of accurate quality difference, low efficiency, and low cost
CN103578010AInactive Publication Date: 2014-02-12ALIBABA GRP HLDG LTD
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Patent Information

Authority / Receiving Office
CN · China
Patent Type
Applications(China)
Current Assignee / Owner
ALIBABA GRP HLDG LTD
Publication Date
2014-02-12
Estimated Expiration
Not applicable · inactive patent

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Abstract

Embodiments of the present application relate to a method for generating flow quality comparison parameters, a system for generating flow quality comparison parameters, and a computer program product for generating flow quality comparison parameters. A method for generating flow quality comparison parameters is provided. The method includes collecting click log data and transaction log data on relevant products or services advertised in off-site advertising spaces, generating off-site advertising space results data based at least in part on the click log data and the transaction log data, obtaining quality indicators of advertising flows of the corresponding off-site advertising spaces based on the off-site advertising space results data, and obtaining flow quality comparison parameters for the off-site advertising spaces based at least in part on the quality indicators of the advertising flows of the off-site advertising spaces.
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Description

technical field

[0001] The present application relates to the technical field of network communication, and in particular to a method and device for generating traffic quality comparison parameters, a method and device for recommending off-site advertising positions, and an advertising billing method and device. Background technique

[0002] In the development of the Internet, advertising has always been a very important business model, and it is also the most important and direct profit model of the website at present. It is under the continuous promotion of Internet advertising that the Internet industry can be so prosperous.

[0003] At present, advertisement delivery mainly includes two ways of on-site delivery and off-site delivery. Take a shopping website as an example, refer to figure 1 , which shows a schematic diagram of placing advertisements on a shopping website in the prior art, wherein the advertiser pays the price for placing the advertisement on the shoppin...

Claims

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